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Cape Town –Sony has entrenched its dominance at the top of the pile on the Orange online store which released quarterly sales figures this week.
The Sony Xperia M4 Aqua priced at R4 260 edged out previous leader the Sony Xperia Z3 Compact, followed by the Motorola Moto E 4G.
The online platform has seen a significant spike in sales as the shopping season approaches.
“As we enter the holiday season, we expect a substantial increase in the number of purchases being made, from both our online and brick and mortar store,” said Blake Levitan, Orange Horizons South Africa country manager.
Orange typically sells devices for cheaper than established retailers in SA, but the company faces increasing competition.
Vodacom reduced the prepaid price of the Sony M4 Aqua to R4 649 and MTN offers the Sony Xperia Z3 Compact for R299 per month on a contract that includes 30GB of data.
Here are the top 10 selling smartphones:
1. Sony Xperia M4 Aqua
2. Sony Xperia Z3 Compact
3. Motorola Moto E 4G
4. Nokia Lumia 830
5. Nokia Lumia 640 XL LTE
6. Cat B25 Dual SIM
7. Cat B15Q Dual SIM
8. Huawei P8 Lite
9. Acer Liquid Z200 Duo
10. Huawei Ascend Mate 7
READ: Samsung entrenches its SA smartphone dominance
Consumers traditionally up spending in December and Orange is preparing for an expected sales boost.
“Our local warehouse is preparing for the increase in orders, to ensure we are able to give each of our customers a satisfactory experience when shopping with us. This time of the year often produces interesting results in terms of the best-selling products, and we look forward to analysing the trends in January,” Levitan said.
Here are the top 10 selling products:
1. Sony Xperia M4 Aqua
2. Huawei E5372 4G LTE Mobile Wi-Fi router
3. NEO X8-H Plus 4K Ultra-HD Android TV Box including NEO A2 Lite wireless air mouse with keyboard
4. Sony Xperia Z3 Compact
5. Orange holiday Europe SIM card
6. Motorola Moto E 4G
7. Nokia Lumia 830
8. NEO X5 Mini Android TV Box with remote
9. Nokia Lumia 640 XL LTE
10. Cat B25 Dual SIM
Tell us about your Orange online store experience
Watch as Blake Levitan explains the company strategy in this exclusive News24 Live video:
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