Publications
Partners
Johannesburg - The iPhone is rated as the best smartphone for customer experience in South Africa, according to a recent survey.
The latest South African Satisfaction Index (SAcsi) for mobile devices showed that customers using the iPhone were highly satisfied with their smartphones.
Independent research company, Consulta surveyed over 1 700 mobile handset users in the country, with the users surveyed chosen according to each manufacturers’ market share.
READ: And the most reliable smartphone brand in SA is...
The index provides a weighted average of the various aspects of a customer’s experience with the mobile handset and the degree to which the product or service has met, fallen short of, or exceeded their expectations.
The iPhone reached an index score of 83.5.
“Apple is very strategic at creating market demand for its products by introducing devices and services which consumers did not know that they needed or wanted,” said Prof. Adré Schreuder, CEO of Consulta.
“It will be interesting to see the data during the next SAcsi, given the recent mixed reactions expressed around the launch of the Apple iPhone 7.”
READ: Apple launches dual-camera iPhone 7, AirPods
The second position in the survey went to Nokia, with the Finnish company scoring 80.6 among local users.
Samsung users gave their devices a rating of 79.5, marginally beating the average score of 78.2.
Meanwhile, Huawei and Sony users scored their devices below the average with ratings of 77.2 and 76.2 respectively.
BlackBerry users scored their devices with the lowest rating of 71.4 - 12 points below the leader.
Read Fin24's top stories trending on Twitter:
