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Cape Town - Japanese phone maker Sony has jumped to the top of the charts on the SA Orange online store results for the second quarter of the year.
According to data from Orange Horizons, the Sony Xperia Z3 Compact is the top selling smartphone on the platform, eclipsing the Motorola Moto G (2nd Gen) previous leader which fell to third place.
The Sony device sells for R5 565 on the online platform, compared to R6 749 on Vodacom prepaid or on contract for R598.99 per month.
New devices to make the list includes the LG G4 flagship which recently launched in SA.
Here is the top 10 smartphone list:
1. Sony Xperia Z3 Compact
2. Motorola Moto G 4G (2nd Gen)
3. Motorola Moto G (2nd Gen)
4. Huawei P8 Lite
5. Microsoft Lumia 640
6. LG G4
7. HTC One M9
8. Motorola Moto E 4G
9. Microsoft Lumia 535
10. Sony Xperia M4 Aqua
The company recently opened its first physical SA store in Cape Town, which is designed to be a first contact point for consumers who wish to buy, or exchange products.
Orange remains bullish about its prospects to disrupt the established distribution smartphone network in SA.
"Since its launch in South Africa in early 2013 the Orange online store has done exceptionally well, exceeding expectations. We believe that this a result of the Orange online store appealing to the needs of not only the tech savvy consumers but also first time online shoppers looking to buy from a trusted source," Blake Levitan, country manager of Orange Horizons in South Africa told Fin24 recently.
Here are the top 10 products for the second quarter on Orange:
1. Sony Xperia Z3 Compact
2. Huawei E5372 4G LTE Mobile Wi-Fi
3. Motorola Moto G 4G (2nd Gen)
4. Motorola Moto G (2nd Gen)
5. Huawei P8 Lite
6. Google Nexus 7 sleeve
7. Microsoft Lumia 640
8. LG G4
9. HTC One M9
10. LG G Pad 8.0
Levitan promised that more brands would be included on the platform as consumers demanded them.
"As we become more local… we continue to improve the amount of products from the existing brands and secondly to start adding more local brands which we currently don't have on the website."
Watch as Blake Levitan explains the company strategy in this exclusive News24 Live video:
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