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Huawei powers forward with huge jump in smartphones sales

Cape Town - Chinese electronics giant Huawei announced a massive jump in shipments of its smartphones - good news as the company looks to build its brand identity.

Huawei recorded a 62% jump which is equivalent to over 34 million smartphones.

The company attributed the growth to factors including its marketing campaigns with major sports brands and advertising, particularly in Europe.

However, the engine of growth appears to be in developing countries.

"Huawei’s performance over the past six months was fuelled largely by the tremendous growth in overseas markets where Huawei intensified global marketing initiatives. In Q2 2014 alone, Huawei shipped a total of 20.56 million smartphones to markets in Asia, Latin America, the Middle East and Africa, an increase of 85% compared to last year," the company said.

Selfie camera

In South Africa, the launch of the Ascend P7 has been warmly received and Huawei has made its intentions clear to offer sought-after features like an 8 megapixel secondary or "selfie" camera at a lower cost than rival manufacturers.

The P7 has a recommended retail price of R6 699 in SA.

"Less than two months after its global launch, nearly 2 million units of the P7 were sold in 70 markets in Europe, Asia-Pacific, the Middle-East, Africa and Latin America", Huawei said.

Electronics giant Samsung reported a loss at the end of 2013, shocking some market watchers as softer sales of its flagship devices hurt the company.

The flagship Galaxy S5 faces competition from a number of devices, including the HTC One, Sony Xperia Z2, LG G3, but it may be in the mid tier where competitors are taking Samsung's lunch.

Huawei, ZTE, Hisense and Lenovo have offered feature-packed smartphones at lower cost and consumers are responding, especially in developing countries.



- Follow Duncan on Twitter<

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