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San Francisco - Apple will unveil an "iWatch" in September with the maker of the iPhone finally embarking on its much-rumoured foray into wearable computing, technology news website Re/code said on Wednesday.
The California tech giant is expected to merge style and innovation, along with sensors and computing power, in a wrist-worn device that links wirelessly to iPhones or iPads.
Apple is believed to be planning a 9 September event at which it will introduce the iWatch, along with new-generation iPhone 6 smartphones with increased screen sizes.
The company has not sent out invitations to such an event, nor - as is standard Apple practice - has it commented on reports it will even take place.
Apple's next-generation iPhones are rumoured to have screen sizes stretched to 12cm (4.7 inches) and 14cm (5.5 inches) and have faster processors.
Apple typically updates its product cycle in the second half of the year, getting a lift from holiday sales.
Race
In 2013, it unveiled the iPhone 5s and the lower-priced iPhone 5c in September, getting record sales at the launch.
However, the company has been criticised for not coming up with headline-grabbing gadgets since the death of former CEO Steve Jobs.
Rivals like Samsung, LG and Sony have already launched wearable technologies.
C|Net reported on Wednesday that Samsung launched a smart watch with a curved display. The Gear S is the third wearable device from the South Korean company and coincides with the launch of LG's G Watch R.
As sales on tablets slow, particularly in developed markets, manufacturers are looking to wearable devices as the next craze. Samsung has also turned to Tizen operating system as the company tries to wean itself from Google.
Apple is tuning a new operating system which allows for mobile payments and includes a health platform, which could mesh nicely with an "iWatch" for tracking activity, sleep, pulse and more.
The system iOS8 is expected to be in the new iPhones.
