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According to Mediclinic Southern Africa’s Human Resources and Training Executive, Kobus Verster: “Our new brand is a personification of confidence - confidence created by competent, dedicated staff on every level in the company. All our staff have accepted the new brand extremely positively.
“The company has been built up over time, and now there’s an entirely new ‘look and feel’ reaching out to the future. We all find especially the simplicity and ‘beauty’ of the new name and logo exceptionally apt.”
In order to make everyone fully aware of the brand message and the accompanying brand drivers, programmes have been prepared for all existing and new employees. The programmes link up with established in-service training, but with a renewed focus on behaviour conveying the brand message and supporting the brand promise.
The job of implementing the programmes lies with the company’s training consultants and clinical facilitators at hospital level and the tutors at Mediclinic Southern Africa’s six nursing schools. “We are serious about ensuring that every exposure to a service element of Mediclinic will be a special experience for the patient and his or her family and will live up to our proud brand,” Verster says.
“The company has been built up over time, and now there’s an entirely new ‘look and feel’ reaching out to the future. We all find especially the simplicity and ‘beauty’ of the new name and logo exceptionally apt.”
In order to make everyone fully aware of the brand message and the accompanying brand drivers, programmes have been prepared for all existing and new employees. The programmes link up with established in-service training, but with a renewed focus on behaviour conveying the brand message and supporting the brand promise.
The job of implementing the programmes lies with the company’s training consultants and clinical facilitators at hospital level and the tutors at Mediclinic Southern Africa’s six nursing schools. “We are serious about ensuring that every exposure to a service element of Mediclinic will be a special experience for the patient and his or her family and will live up to our proud brand,” Verster says.
