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Cape Town - Media24 has launched a design competition to rejuvenate the façade of its 26-storey head office, Naspers Centre, on Cape Town’s Foreshore.
Interested parties from across South Africa are invited to submit their conceptual design proposals as part of the World Design Capital 2014 official programme.
Built in 1962, the building was the tallest in Africa at the time.
With Cape Town’s designation as World Design Capital 2014, the media company is using the city’s year of design as a chance to redesign the building’s exterior.
For the competition, Media24 provides a blank canvas to South Africa’s brightest minds to inspire creative thinking and pioneer design innovation.
Esmare Weideman, CEO of Media24, said the competition is a chance to bring new life to the city’s oldest skyscraper and contribute to the continued expansion of the Foreshore precinct and the city as a whole.
“This is our opportunity to use the principles of sustainable design to transform a landmark building at the centre of the area, and to celebrate the innovation and design thinking that has led the development of Cape Town’s creative economy," said Weideman.
Alayne Reesberg, CEO of Cape Town Design NPC, the implementation company driving the World Design Capital 2014 programme, said she hopes the competition will attract design ideas from South Africa’s leading and emerging architects and designers.
“The theme of Cape Town’s World Design Capital designation is ‘Live Design. Transform Life,” said Reesberg.
Design proposals need to focus on additions to, installations on and visual solutions for the existing building.
No alterations to the existing structure of the building will be considered.
Entries will be judged against a set of criteria which includes, among other factors, sustainability, aesthetic appeal and broader community involvement in the realisation of the design initiative.
Curators drawn together by Cape Town Design NPC will assess the submissions and a panel of judges from within Media24 will select the winning design.
Entries will be accepted from November 11 2013 and close on 28 February 2014.
Media24 will award cash prizes for the three winning submissions, a first prize of R200 000, a second prize of R80 000 and a third prize of R40 000.
The winner will be announced on April 11 2014. More information is available on www.design.24.com.
- Fin24
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Interested parties from across South Africa are invited to submit their conceptual design proposals as part of the World Design Capital 2014 official programme.
Built in 1962, the building was the tallest in Africa at the time.
With Cape Town’s designation as World Design Capital 2014, the media company is using the city’s year of design as a chance to redesign the building’s exterior.
For the competition, Media24 provides a blank canvas to South Africa’s brightest minds to inspire creative thinking and pioneer design innovation.
Esmare Weideman, CEO of Media24, said the competition is a chance to bring new life to the city’s oldest skyscraper and contribute to the continued expansion of the Foreshore precinct and the city as a whole.
“This is our opportunity to use the principles of sustainable design to transform a landmark building at the centre of the area, and to celebrate the innovation and design thinking that has led the development of Cape Town’s creative economy," said Weideman.
Alayne Reesberg, CEO of Cape Town Design NPC, the implementation company driving the World Design Capital 2014 programme, said she hopes the competition will attract design ideas from South Africa’s leading and emerging architects and designers.
“The theme of Cape Town’s World Design Capital designation is ‘Live Design. Transform Life,” said Reesberg.
Design proposals need to focus on additions to, installations on and visual solutions for the existing building.
No alterations to the existing structure of the building will be considered.
Entries will be judged against a set of criteria which includes, among other factors, sustainability, aesthetic appeal and broader community involvement in the realisation of the design initiative.
Curators drawn together by Cape Town Design NPC will assess the submissions and a panel of judges from within Media24 will select the winning design.
Entries will be accepted from November 11 2013 and close on 28 February 2014.
Media24 will award cash prizes for the three winning submissions, a first prize of R200 000, a second prize of R80 000 and a third prize of R40 000.
The winner will be announced on April 11 2014. More information is available on www.design.24.com.
- Fin24
Add your voice to our Property Issue:
* Write a guest post
* Share a personal story
* Ask the experts
