Share

Lessons from the market

AS MODERN villages go, mine too is filled with people that share a fondness for a simpler existence.

We were either born this way, or gracefully washed up at a seaside city that offers signs of urban existence. Life in our village often demands a new way of getting by.

Enter the rising popularity of village markets.

Like mushrooms, they grow in the forests at the edge of our mountain, in unused old buildings in the City Bowl, in mills from a bygone era to bake biscuits and in modern courtyards that now tastefully cover the paths of slave quarters.

They confirm our search for and basic understanding of trade.

Unique in smells, sights, sounds and setting, the village markets of Cape Town resemble a similar sense of commerce, ultimately bringing marketer to market-goer, with roles intertwined to keep trade active both ways.

As in the grocer buys from the baker, and vice versa.

Admittedly, I go there once I know I’ve earned maximum points on my shopper cards. I continue to straddle the trap of big brand benefits with homegrown goodness, freshness and general goodheartedness.

With no noisy aluminum trolleys around to chip weary ankles, protected from inaudible loudspeaker announcements, mothers seem calmer at the markets.

They take time to point out flowers to inquisitive offspring, pausing to listen to the Kaapse Klopse that keep the theme local.

Dads exchange stories with mud-faced sons and buddies arriving on bicycles.

These are the moments that seem lost and impossible in marbled halls of sausage-making commerce machinery, the peristalsis of consumers in centres as they exchange hard-earned cash into instant memorabilia of present day living.

But I am distracted, perhaps by sniffing fresh fynbos around me, unleashed by the first burst of sun over my village after weeks of deluge.

The back-to-basic goodness of the fruit seller, the barista and the pesto presser remind me of what makes doing business in my city possible.

The ingredients may grow slowly in the shade of an ancient rock, but the soil is fertile from a good blend of rain and organic patience.

Some entrepreneurs in the city apply the same combination in their mix.

My barber returned to basics. Chopping all fancy trimmings from her one-woman shop, she now offers a neat cut with no frills as I arrive with grown hair already washed.

In return, she sees me every second week, at a rate half the price I used to pay. Now I don a fresh hairdo that’s become the envy of fellow commute cyclist and public transport users alike, with money left in the bank.

Back at the market, I nod my brimming-with-pride #teamSA heart at the Rastafarian-turned-Klopse band to our national anthem, thinking of the ways we keep our business minds active and useful.

I listen to the Constantia mother sitting next to me as she hums along to Nkosi Sikelel’ iAfrica, with fresh roti saucing from her chin.

And I smile back as our eyes connect. An acknowledgment of our shared joy. A moment sparked by our satisfaction to be there for the trade on offer.

And in a flash the roti flies, children shriek and my dog #Ben discovers his sparse bark.

A baboon appears from the Tokai forest past the watchful eyes of security guards and dads. It snatches a moneybag from a baker along with a few almond croissants.

Our eyes meet again in a grin, and an unspoken whisper of vigilance for the ways free-range markets coexist in a world with its own threats and risks. 

 - Fin24

Even while he picks the freshest locally grown produce, Adriaan keeps one finger on Twitter as @aiBester while he co-ponders the @FutureCapeTown

* Follow Fin24 on FacebookTwitter and Google+.

 
We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
19.15
-0.7%
Rand - Pound
23.82
-0.6%
Rand - Euro
20.39
-0.5%
Rand - Aus dollar
12.30
-0.5%
Rand - Yen
0.12
-0.6%
Platinum
950.40
-0.3%
Palladium
1,028.50
-0.6%
Gold
2,378.37
+0.7%
Silver
28.25
+0.1%
Brent-ruolie
87.29
-3.1%
Top 40
67,190
+0.4%
All Share
73,271
+0.4%
Resource 10
63,297
-0.1%
Industrial 25
98,419
+0.6%
Financial 15
15,480
+0.6%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders