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Poynting aims to become a powerhouse

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Johannesburg - Poynting formally concluded the acquisition of Aucom for R49.5m by way of the issue of 66 million Poynting shares with effect from July 1 2013.

“Aucom and Poynting are joining forces with the intention of attacking the market,” said Poynting CEO Andre Fourie.

“We’re going to be a powerhouse.”

He said the deal will significantly increase the Poynting/Aucom market share and facilitate the raising of additional capital for the development of specific projects to meet the needs of the growing African digital television market.

The merger will allow the group to be one of the few companies with the expertise, connections, suppliers, devices and equipment to play in the digital migration space, said Fourie.

“The digital technology used in digital television is very similar to 4G technology, and it’s going to converge in the next few years and our types of consumer products are going to suddenly have application in the television field.”

He said there will also be cross-overs. “We’re going to get convergence between voice, television and data on the same spectrum - the same frequency and so forth … so there’s a lot of synergy to be found in this merger over the next two to three years.”

Watch the full interview:



Aucom CEO Villiers Joubert believes the merger with Poynting will bring “big advantages”.
 
“For a start we can share a pool of engineers who are focused at Poynting on design and manufacturing and at Aucom on system integration.
 
“We see a lot of potential synergy in bringing the Poynting products, for example, their antennas and SunPoint Television into our market.”

Aucom is a Pretoria-based provider of professional broadcast services to the broadcast and telecommunications markets in South Africa and beyond.

“In other words, we focus on providing digital platforms for the broadcast industry in South Africa and Africa”.

He said Aucom’s customers are involved with a lot of broadcasters in Africa, where digital migration is creating a huge demand for solar powered systems that enable the viewing of new channels on new platforms.

- Fin24

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