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Toyota battling the odds

Aug 04 2009 10:46

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Tokyo - Toyota reported a smaller-than-expected ¥77.8bn quarterly loss and expects less red ink for the full year even as the world's top car maker battles plunging sales and a strong yen.

Toyota said on Tuesday it now expects to post a ¥450bn loss for the fiscal year through March 2010, better than the ¥550bn it had initially projected.

The result for the April-June quarter underlines that Toyota is getting some results from aggressive cost-cutting. Analysts surveyed by Thomson Reuters had forecast a fiscal first quarter loss of ¥210bn.

The maker of the Corolla subcompact and Lexus luxury models raised its global vehicle sales forecast for the fiscal year to 6.6 million vehicles, from the earlier 6.5 million, reflecting improved sales in Japan, partly because of government measures to boost green car sales.

Toyota's new Prius gas-electric hybrid has been the top-selling model in Japan, the first time a hybrid has clinched that spot. The Japanese government recently made hybrids tax-free and began a cash-for-clunkers programme.

The last fiscal year, Toyota posted its worst loss ever, running up ¥436.94bn of red ink. For the April-June quarter last year, it had posted a ¥353.6bn profit.

Toyota had appeared almost unstoppable before the global financial crisis, with sales booming on its reputation for mileage and quality.

The car maker has aggressively cut costs to ride out the economic downturn - cutting jobs and production, trimming managerial pay, reducing investment and foregoing travel and other expenses.

Still, vehicle sales continued to suffer as the recession crushed demand.

Quarterly sales dropped 38.3% to ¥3.836 trillion as vehicle sales slipped in almost all regions, including North America, Europe, Japan and the rest of Asia.

"Although we were able to make certain improvements in fixed cost and cost reduction efforts, the decline in vehicle sales and the appreciation of the Japanese yen had a severe impact on our earnings," said Toyota Senior Managing Director Takahiko Ijichi.

Toyota, based in Toyota city, central Japan, lost ¥140bn during the quarter ended June 30 because of the appreciation of the yen. It lost another ¥650bn in operating income because of miserable car sales.

- AP

 
 
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