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Seoul - Motorola started selling the next generation model of its popular, ultra-slim Razr cell phone in SKorea on Friday, ahead of a global launch scheduled for July.
"We're releasing our new phone in the Korean market first in recognition of tech-savvy and fashion-aware Korean consumers," Motorola Korea said in a statement.
The new phone, called "Razr2," will be available via SK Telecom, Korea's largest wireless carrier by revenue. It retails at about 580 000 Korean won ($630; €470) before handset subsidies, Motorola said.
The world's second-largest handset maker by sales, unveiled the new cell phone last month in a bid to resurrect its ailing handset business. The new phone has a slimmer frame, larger screen and improved call quality compared with its predecessor.
Schaumburg, Illinois-based Motorola has sold nearly 100 million Razr phones, but has struggled to find a successor to it.
Motorola accounted for 11.5% of the Korean handset market as of the end of April. Samsung Electronics held 55% and LG Electronics had 19%, according to Korea-based ATLAS Research Group.