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Barcelona - Nokia Oyj launched a flagship phone to update its ageing high-end offering, but analysts said the device would not be enough on its own to help the world's top cellphone maker recover lost market share.
Nokia continues to lead the global market for smartphones -
handsets with computer-like features such as email - but it has
lost significant share to Apple's iPhone and RIM's Blackberry,
worrying investors and analysts as this is expected to weigh on
the Finnish group's profit margins.
All vendors are after a bigger slice of the smartphone
market, which is set to continue growing next year despite gloom in the wider handset market.
"Without a doubt Nokia needed a high-end touch-screen
phone," said Martti Larjo, analyst at Nordea.
The new Nokia N97 handset comes with a large touch screen,
will retail for €550 ($693) before taxes and subsidies and
is due to reach the market by end-June next year.
It has promised to introduce touch-screen models across its
portfolio. Nokia was the last major handset maker to introduce
touch-screen phones after the runaway success of Apple's iPhone, and last month started to sell its first such model.
The new N97 is a direct rival to Sony Ericsson's X1 and HTC's Touch Pro - both of which use Microsoft's Windows software and are in shops already - and analysts said by the time it goes on sale more direct rivals will likely have
appeared.
"It might give Nokia a little edge, but it's six months
until this reaches the market," said Gartner analyst Carolina
Milanesi.
CCS Insight's Research Director, Ben Wood, said Nokia had
faced difficult choices with the N97.
"It tried to cram in lots of different technologies such as
a touch screen, full qwerty keyboard and plenty of memory, but
it had to make trade-offs in its size and features," he said.
"It has ended up with a relatively thick device that lacks
some of the benchmark features expected in flagship products in
mid-2009," he said.
- Reuters