Related Articles
Top Stories
May 27 2012 11:21
There's a price war raging between South Africa's cellphone networks after Cell C lowered the rates of its prepaid calls by more than 34%.
May 27 2012 13:09
The oversupply of golf estates has claimed another victim.
May 28 2012 07:53
The City of Cape Town has spent R175m running the Myciti bus service since the Soccer World Cup compared to an income of R35m, a report says.
Des Moines - McDonald's Corp said on Monday that sales of coffee at its US restaurants "have skyrocketed" recently, largely because the fast-food giant has focused attention on the beverage and not so much because the product has improved.
"We didn't make an enormous change in the blend...but revisited procedures, made sure we were doing it in the right way," chief executive officer Jim Skinner said.
In recent weeks many of its domestic restaurants swapped out their coffee to what has been advertised as a premium quality beverage. The suggested retail price of coffee also increased.
Acknowledging that other companies are focusing more on breakfast for sales opportunities - Starbucks Corp is introducing sandwiches and Wendy's is planning to add a breakfast menu - Skinner said McDonald's will "communicate very strongly around our high-quality breakfast."
Asked by a reporter for an update on steps being taken to guard against any outbreak of avian influenza, another McDonald's executive said the company is "working behind the scenes" with government agencies and the poultry industry to prepare for any such event in the US.
Elsewhere around the world McDonald's has taken numerous steps to insure that its food-safety "firewalls" are intact.
"Our product is absolutely safe," the executive said.
McDonald's shares recently fell 1.3% to $34.38.