Share

Court reverses Mattel win over Barbie

Los Angeles - An appeals court has overturned a copyright win for toymaker Mattel in a lengthy battle over the Bratz doll, which Mattel claimed was modelled after its hugely popular Barbie doll.

A three-judge panel of the US 9th Circuit Court of Appeals ruled on Thursday in favour of Bratz maker MGA Entertainment, reversing a lower court ruling that said the idea for Bratz was stolen from Barbie.

"Mattel can't claim a monopoly over fashion dolls with a bratty look or attitude, or dolls sporting trendy clothing - these are all unprotectable ideas," chief judge Alex Kozinski wrote for the court.

The ruling found errors by the lower court judge and concluded that a jury award of $10m from two years ago is probably invalid because "the entire case will need to be retried".

The lower court had found that a former Mattel employee who conceived the Bratz dolls had violated his contract with Mattel by taking the idea to MGA.

The judges sent the case back to federal district court to determine the next step in the case.

MGA launched Bratz dolls in June 2001 and they quickly became Barbie's top competitor, racking up more than $1bn in annual sales and cutting into Barbie's market dominance.

MGA said in a statement it "is deeply grateful to the court for confirming ... that the American dream lives".

Company founder Isaac Larian said MGA would relaunch "a stunning new line of Bratz products" in August.

  - AFP

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
19.21
-0.5%
Rand - Pound
23.95
-0.7%
Rand - Euro
20.56
-0.5%
Rand - Aus dollar
12.48
-0.7%
Rand - Yen
0.12
-0.2%
Platinum
912.40
-0.8%
Palladium
1,005.00
-2.1%
Gold
2,314.58
-0.3%
Silver
27.17
-0.5%
Brent Crude
88.42
+1.6%
Top 40
68,574
+0.8%
All Share
74,514
+0.7%
Resource 10
60,444
+1.4%
Industrial 25
104,013
+1.2%
Financial 15
15,837
-0.4%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders