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1 Identify who your customers and other stakeholders are and what they want from you. Through interviews or questionnaires, have them help you evaluate your image.
2 Pinpoint the strengths and weaknesses of your current image. What misconceptions or negative perceptions need to be corrected?
3 Devise a strategy. It could include changing your company’s name and logo, changing your product mix or even dropping some customers and courting others.
4 Get expert help. Image makeovers usually call for professionals who can help you devise and implement a new concept.
5 Follow up to make sure the makeover is doing its job. Are sales up? Are you attracting the customers you want?
Source: http://www.score.org/
2 Pinpoint the strengths and weaknesses of your current image. What misconceptions or negative perceptions need to be corrected?
3 Devise a strategy. It could include changing your company’s name and logo, changing your product mix or even dropping some customers and courting others.
4 Get expert help. Image makeovers usually call for professionals who can help you devise and implement a new concept.
5 Follow up to make sure the makeover is doing its job. Are sales up? Are you attracting the customers you want?
Source: http://www.score.org/
