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The business of trail running

Trail running has gained popularity in recent years, with big brands cashing in.

However, the proliferation of trail-running events has seen a withdrawal in major sponsorships.

Is the market too saturated to lure the major sponsors it once did? 

finweek: Money Matters is a weekly programme aired every Friday 13:00 CAT on CNBC Africa (DStv Channel 410). The programme focuses on trends, investment analysis and economic debates.

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