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The $151bn potential of virtual and augmented reality

Pokémon Go leapt onto the scene last month, garnering well over 100 million downloads since its launch early in July.

One of the reasons for its huge success is that it merges the real and virtual world, opening up a whole new business model and highlighting the business potential for virtual and augmented reality – a market Goldman Sachs estimates will be worth $151 billion by 2022.

finweek: Money Matters is a weekly programme aired every Friday 13:00 CAT on CNBC Africa (Channel 410). The programme focuses on trends, investment analysis and economic debates.

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