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Robertson and Caine
Robertson and Caine

In 1980, John Robertson started John Robertson Yachts in a garage in Zeekoevlei, about half an hour’s drive from Cape Town. Ten years later, he and the late Jerry Caine left this company to start a new one, Robertson and Caine. Since then, Robertson and Caine has become one of the top-three catamaran builders in the world and the main supplier of catamarans in the North American and Caribbean markets.

It has launched more than 1 300 sailing catamarans and done over 8m blue water ocean miles of deliveries from South Africa. Its Leopard range has won numerous accolades, including the Cruising World Boat of the Year: Best Charter Boat in 2017, Best Full-Size Multihull Boat in 2013 and Best Cruising Multihull, Best Import Boat and Best Multihull Boat of the Year in 2012. But it has not always been smooth sailing.   

What did you do before you and Jerry started Robertson and Caine?

Sailing has been part of me for as long as I can remember. My dad was a sailor and I grew up in a house not far away from the yacht club at Zeekoevlei, which is a great playground for sailors, windsurfers and water sports enthusiasts. I learnt dinghy sailing there and as I grew older, progressed to keelboat racing. After school, in addition to racing, I built a couple of boats – dinghies and Dabchicks – on the side.

My biggest breakthrough was building the 30-foot racing yacht Impact, along with one of my sailing partners and mentor, Bobby Bongers. Impact was revolutionary, signalling a shift from heavy displacement to lighter boats. We kept the boat for a year or two and won all the top regattas and even a few inland races on the Vaal Dam with it. 

Why did you start your own yacht-building company?

After a few gap years dominated by sailing, I decided to do a mechanical engineering diploma at the then Cape Technical College and did my practical year at De Beers in Kleinzee, south of Port Nolloth. At the time I just wanted to retire early and figured the only way to achieve this goal would be by starting my own business. So I started John Robertson Yachts in 1980, with the idea of building racing yachts.

At first the aim was to retire when I was 35, but when that came, it was 45 and then 55, until I got to a point where I could retire, retired for a day and realised it was not for me. My immature drive to make money shifted when I realised we could build nice boats and make money while doing it. The passion then shifted to building the best boats I could.  

How do engineering and boat-building link together?

Many people think that boat-building is all about carpentry and joinery, but it is primarily about engineering and systems. So the engineering qualification along with the experience I gained at Kleinzee came in very handy – Kleinzee was very isolated, so as an engineer it taught me to think for myself and work independently.  

Where did you get the capital to start John Robertson Yachts?

I was in a motorcycling accident just after school and used the insurance compensation to finance the building of Impact with Bobby. Profit from the sale of Impact was used to help start John Robertson Yachts. The money made from that boat was used to finance the next boat and so on. At the time we were really struggling to make ends meet building yachts aimed at the racing industry. One of my friends then gave me the best advice ever. He told me to get off my high horse and rather build “mom-and-pop” boats – boats for the whole family to enjoy.

Jerry Caine joined John Robertson Yachts about five years after it was started. In 1990, however, we both decided to leave the company as our shares had become totally diluted as more and more people became shareholders. 

So you used your share money to finance Robertson and Caine?

No, the cheque given as payout for our shares in John Robertson Yachts bounced. So we had nothing but our reputation, boat-building experience and knowledge when we started Robertson and Caine in 1991. Due to the shortage of cash, we started out making custom-built yachts, with progress instalments on the boat. It was pretty nerve-racking, as you never knew where the next order would come from. So we went back into production boats – where you build a beautiful boat at the right price and of the right quality so that it will be grabbed up by the market.

When did you have your first big break?

Around the mid-1990s an old friend of mine came to Cape Town to find a builder of catamarans for the yacht charter company The Moorings. The CEO of the company was at a boat show at the time where he saw one of our boats. He was impressed with our craftsmanship and the quality of the boat, so we ended up with an order for 10 cats. From there we received another order for 10 cats and that continued until we became the exclusive supplier of sailing catamarans  for The Moorings.

What was competition like in South Africa and how has it changed over the years?

Because of extreme climatic conditions associated with our coasts, South Africa was associated with good sturdy boats when I entered the industry. We decided that we wanted to build on this reputation, but also add a little finesse to the product. Since then there has been a lot of change in the industry, with everybody raising their game and the country also becoming synonymous with luxury boats.    

What is one of the biggest challenges in the industry at the moment?

Cape Town used to have a great reputation for building boats due to its huge pool of skilled craftsmen and old-style tradesmen. Over the past two to three years, however, it has become increasingly difficult to find skilled and experienced tradesmen, as if that pool has dried up.

I think the industry might have becomestigmatised. Old hands are retiring while young people rather want to get into white- collar work, like become computer experts, lawyers or accountants, than work with their hands. It is a shame that tradesmen are not as revered here as they are in Europe.

What are you doing to salvage this situation?

We have initiated training programmes to address the situation. By doing so, we are investing in our industry and community.   

What are your plans for the next two years?

Following a couple of years characterised by very rapid growth, the company is heading towards a consolidation phase. During this phase, we will aim to up-skill labour and further improve the quality of our boats. Being known for high quality, our Leopard brand has become associated with good value for money and our 45- and 50-footers have become top sellers in the US.

Even so, we are still bumping heads with the two French companies that dominate the market and have much older, more established brands than us. The only way to out-compete them would be by becoming the undisputable best. We would have to supply the best quality product at the lowest price. 

This is a shortened version of an article that originally appeared in the 20 April edition of finweekBuy and download the magazine here.

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