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Y&R resists the usual

Tony Koenderman

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WHAT THE HELL is happening to Y&R South Africa? It’s winning awards, that’s what! The one-time creative laggard is lying second on the creative leader board, having won big at Clio and The One Club. And now it’s taken a Gold World Medal and a silver at the New York Festival.

Its African Diamond Council TV ad “Blood Diamond” has picked up the United Nations award for public service advertising.

Y&R has entered 70 pieces into the Cannes Lions Festival next week – more than ever before. “It’s the strongest body of work my teams and I have ever put together,” says creative chief, Mick Blore. 

 

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By Saul Symanowitz: Divisional Director, BEE 123 by Pastel   SMEs and BEE Whilst there is no universal definition for what constitutes an SME (Small and Micro Enterprise),for BEE  purposes most SMEs would be classified as EMEs (businesses with a turnover of below R5 mil pa) or QSEs (busin... Read their blog...

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