WHAT THE HELL is happening to Y&R South Africa? It’s winning awards, that’s what! The one-time creative laggard is lying second on the creative leader board, having won big at Clio and The One Club. And now it’s taken a Gold World Medal and a silver at the New York Festival.Its African Diamond Council TV ad “Blood Diamond” has picked up the United Nations award for public service advertising.Y&R has entered 70 pieces into the Cannes Lions Festival next week – more than ever before. “It’s the strongest body of work my teams and I have ever put together,” says creative chief, Mick Blore.