Just more than 500 of the movers and shakers in the ad industry attended the AdReview Awards banquet to receive their awards – or applaud others for doing so. In a difficult year for business in general, there were few standout winners. Most contenders had areas of weakness in their performance, but that reflects on the marketplace rather than on the agencies operating within it.
A new system of awarding outstanding performance has been introduced in an attempt to move away from “silo thinking” and to keep up with marketing trends towards integration.
A new system of awarding outstanding performance has been introduced in an attempt to move away from “silo thinking” and to keep up with marketing trends towards integration.