Loading...
See More

Talking shop

Jul 07 2011 00:00 Tony Koenderman

Related Articles

A Cannes-do Cannes

Cannes sets new record

A film gold at Cannes

Another Gold, but not enough

Another Gold, but not enough

SA ad industry fails at Cannes

 
An outstanding performance at the Cannes Lions Festival last week by Net#work BBDO shot it back to the top of the creative pile after a period during which its trophy cabinet has looked rather bare. The results made Net#work the world’s best radio ad agency for the moment and helped South Africa claim the position of the world’s best radio country. Two-thirds of SA’s points earned at Cannes were in the radio category.

TBWA Hunt Lascaris also has reason to be pleased with itself, holding second spot after an apparent dip in results following the end of its all-conquering “Trillion dollar billboard” campaign. That was a hard act to follow, but Hunt Lascaris managed to push Ogilvy Johannesburg down to third spot.

In the film (TV and other screens) category, where SA rarely does well, we had our best result in years, grabbing four Lions (two Silver and two Bronze). In that category, still considered the highlight of the Cannes week, Ogilvy Johannesburg led the way, winning Silver for its People Opposing Women Abuse commercial, and bronze for Exclusive Books (which recently shifted its account to Net#work). FoxP2 also won Silver with its “They’d love to meet you” campaign for brandhouse, and JWT added weight to its incipient creative surge by taking a Bronze for its Avril Elizabeth Homes.

Other talking points: Bester Burke Slingers also broke a long creative silence by winning Silver for Yardley, for SA’s only win in the previously strong press category; Atmosphere won the first re-cognition for public relations in SA with a shortlist; Grey also evidenced a creative recovery, taking home five shortlists.

It wasn’t a great year for SA. Compared with 2010 our entries and creative points were both down 10%. The number of winning agencies also fell – but by a third. Last year 25 agencies shared the spoils; this year there were only 17 at the trough. 
cannes  |  awards
NEXT ON FIN24X

Marketing lessons of Queen

2011-08-04 00:00

 
 
 
 

Company Snapshot

We're talking about:

Small Business

Retailers of any shape and size can now unlock the power of mobile transacting.
 
 

Africa: Land of Billionaires!

Find out who are the richest of the richest in Africa!

 
 

Men24.com

Best bro movies 2014
Every man should be able to do these three things
Goalkeeper saves five penalties with his FACE!
Hottie of the day: Jesselyn

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...
Loading...