A YOUNG WOMAN walking through town places “Like” buttons on everything she approves of. Finally, after tasting a slice of her Debonairs Triple-Decker pizza, she puts the stickers on the box and all over the sales assistant. The work of MorrisJones, it’s a simple idea but it works.
LEVERAGING THE BOKS
ABSA HAS launched a massive campaign to leverage its sponsorship of the Springboks at the Rugby World Cup. A TV ad journeys through “a day in the life” as the Boks awaken at dawn and prepare for the game.
Supporters can also take a place in the Team of Millions: a photograph of the team in front of thousands of fans – and get in line to win prizes such as a trip to New Zealand, lunch with your favourite Bok and a seat at their official farewell function.