South African expatriate Adrian Miller, chief creative officer of JWT Delhi and member of the JWT worldwide creative board, is chairman of the Loerie Awards print category. Miller has been ranked by Media Magazine as one of the top five executive creative directors in Asia-Pacific.
NET#WORK BBDO has won the Exclusive Books account after a three-way pitch. Though relatively small, Exclusive Books is much sought-after because it gives agencies the opportunity to produce intelligent and witty advertising that has a good chance of winning awards – yet is bang on strategy for the urbane book-buying population. Previous incumbent was Ogilvy Johannesburg.
Black is beautiful
Those who dismissed the power of the Internet in SA on the grounds that its black population would be slow to embrace the new medium are now invited to eat their words.
For while print pales, digital develops. To the point now where there are more black Internet users than white, coloured and Indian combined.
As a percentage of its population, black penetration is just 12%, against 44% for whites. But when you convert that into actual numbers it’s 3,1m black people who have used the Internet in the past year compared with 2m whites. And, as expected, a third of Internet users are accessing it via their cellphones. Meanwhile the number of print titles read by the average South African is down 14%.
* The figures are from the All-Media & Product Survey, AMPS, for 2010.
ASTONISHING AS IT may seem, bookings have opened for the Loerie Festival in September. The event looks to be classier and more in tune with developments in the brand communications industry. Thus there will be several new categories of awards: namely, tactical print, public relations, street-pole advertising, broadcast design, live activations and sponsorship.
The event moves from the antiquated Good Hope Centre to the more modern Cape Town International Convention Centre and the dress code is black tie – though we all know at best that means black T-shirts for most advertising execs.
Loeries MD Andrew Human promises the show won’t run longer than two hours on each night (17 and 18 September).