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May 26 2011 00:00 Tony Koenderman

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Monks on the run

A BUDDHIST CLASS is distracted from its vow of silence and self-discipline when a couple of hundred coloured gas-filled balloons somehow get into the monastery. The monks go ape and it all comes down to another “glass and a half of pure joy” contained in a bar of Cadbury’s Dairy Milk.

Not much of a story, but this commercial by a Glass and a Half Full Productions – in conjunction with Ogilvy Johannesburg – is the latest expression of a feel-good theme that began with the drumming gorilla, followed by the high-flying ostrich who dreamed he could fly (and did). While the old platform was goodness, the new one is enjoyment – but either way you get a glass and a half in every bar.

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