Loading...
See More

Stings

May 19 2011 00:00

Related Articles

Stings

Stings

Stings

Stings

Stings

Stings

 
VIRTUAL FUN

A NEW MERCEDES print ad by Net#work BBDO is also an interactive, virtual test drive. This innovative, tactile communication transcends print advertising limitations and allows readers to actually “feel” the acceleration of the new Mercedes-Benz CL63 AMG without getting up from their couch. All you need is this month’s Car magazine and a smartphone.

The double-page visual gives a first-person view of the dashboard from a driver’s position. Type in the URL, place your smartphone over the rear-view mirror, press play and feel the car roar into life. As you leave an impatient tailgater in your dust, titles roll up: “That’s what 400 horsepower feels like. Now come in for a real test drive.”

 
advertising  |  marketing

NEXT ON FIN24X

 
 
 
 

Company Snapshot

Brought to you by BizNews

More from BizNews

We're talking about:

SMALL BUSINESS

Johannesburg has been selected to host the Global Entrepreneurship Congress in 2017. "[The congress] will ensure that small business development remains firmly on the national agenda and the radar screen of all stakeholders, the Small Business Development minister said.
 
 

Must see! The most luxurious dog house!

This dog house comes with a treadmill and hot tub, you have to see it!

 
 

Luxury living

Exciting new luxury SUV arrives in SA!
WIN!
Ridiculous demands people with too much money make
8 of the priciest places to dock your yacht

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

Government’s call for the private sector to add power to the grid is:

Previous results · Suggest a vote

Loading...