A NEW MERCEDES print ad by Net#work BBDO is also an interactive, virtual test drive. This innovative, tactile communication transcends print advertising limitations and allows readers to actually “feel” the acceleration of the new Mercedes-Benz CL63 AMG without getting up from their couch. All you need is this month’s Car magazine and a smartphone.
The double-page visual gives a first-person view of the dashboard from a driver’s position. Type in the URL, place your smartphone over the rear-view mirror, press play and feel the car roar into life. As you leave an impatient tailgater in your dust, titles roll up: “That’s what 400 horsepower feels like. Now come in for a real test drive.”