Share

Stings

LOERIES GET CLASS

THERE’S A MAJOR effort to make the Loeries a classier event this year. After complaints the Loeries is like a student rag week, black tie will be de rigueur at the awards evenings in September. The event will move from the ramshackle and obsolete Good Hope Centre to the more costly but infinitely smarter Cape Town International Convention Centre.

MOMS R US

TOYS R US has partnered with Panorama Publications to launch Mom & Me, a new quarterly parenting title distributed exclusively through the Toys R Us network. A light read, with some short but well-researched articles dealing with modern day parenting, the mag will be free to Toys R Us customers who spend R300. It will also be on sale for R20/copy.

Networking night of the year

If you’ve got a nine-year-old brother, niece or nephew, chances are they can program your cellphone, game console or laptop six times faster and better than you can. The wired wisdom of pre-teens has become such a joke it’s no longer funny. But it’s also conferred a new respectability on youth. For not only can they use the new technology better than “older” people (defined by default as those aged over 25), they also represent the future in a more fungible way than anybody else.

If you want to know what the future is like, start with a look at today’s kids. In 10 years’ time, people of 35 will have spent their entire lives in the digital age. Nearing middle age, they’ll never have read a newspaper.

Young people is the cover feature of Tony Koenderman’s AdReview, our annual overview of the advertising and marketing scene, published with Finweek next week. We’ll be using the theme as a matrix to examine not only the young marketplace but also the people making waves in advertising.

And we’ll have the usual features that make AdReview a must for any marketing decision-maker: the AdReview Awards, acknowledging outstanding achievement; a complete overview of the current state of the business; ranking tables of agencies and other service providers; and the Creative League Table, based on our unique and transparent points system.

Next week free with Finweek.

Or receive your pre-publication copy at our Awards banquet on Wednesday night. It’s the networking night of the year, as you mingle and speculate about the Ad Agency of the Year – the best-kept secret in advertising. Tickets cost R950. Please email your request to toat@mweb.co.za. 
We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
18.96
-0.1%
Rand - Pound
24.13
-0.1%
Rand - Euro
20.62
-0.2%
Rand - Aus dollar
12.41
+0.1%
Rand - Yen
0.13
+0.3%
Platinum
912.00
-1.2%
Palladium
1,021.38
-4.2%
Gold
2,161.16
+0.0%
Silver
25.12
+0.3%
Brent Crude
86.89
+1.8%
Top 40
66,252
0.0%
All Share
72,430
0.0%
Resource 10
53,317
0.0%
Industrial 25
100,473
0.0%
Financial 15
16,622
0.0%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders