• Without prejudice

    We all need to fight the ugly bigotry that’s made news recently, says Mandi Smallhorne.

  • Inside Labour

    The Davos extravaganza is slick PR and no UN-style institution, says Terry Bell.

  • 2015 Gadget preview

    Arthur Goldstuck presents gadgets to connect 2015 to the past and future.

Loading...
See More

Stings

Apr 14 2011 00:00 Poloko Mofokeng
More of the same

VODACOM is now red, the same colour as its major shareholder, Vodafone of Britain, and the first phase of its R200m brand migration programme is designed to ensure everyone knows it. Unfortunately, the colour is very similar to that of competitor Cell C.

But never mind. The new-look Vodacom burst on to print media and TV featuring well-known faces from past advertising. The Yebo Gogo duo, Mo the Meerkat and Player 23’s Elton and Jan. So far all the ads are about awareness there’s a rebranding happening. A second phase will shed more light. 
cell c  |  vodacom  |  advertising  |  branding

NEXT ON FIN24X

Marketing lessons of Queen

2011-08-04 00:00

 

Latest Articles

15 Investment Tips for 2015 Read More...
Tax-free saving accounts are coming Read More...
Which generator is right for you? Read More...
5 top tips to help you save on your next grocery bill Read More...
 
 
 

Company Snapshot

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...
Loading...