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Stings

Apr 14 2011 00:00 Poloko Mofokeng
More of the same

VODACOM is now red, the same colour as its major shareholder, Vodafone of Britain, and the first phase of its R200m brand migration programme is designed to ensure everyone knows it. Unfortunately, the colour is very similar to that of competitor Cell C.

But never mind. The new-look Vodacom burst on to print media and TV featuring well-known faces from past advertising. The Yebo Gogo duo, Mo the Meerkat and Player 23’s Elton and Jan. So far all the ads are about awareness there’s a rebranding happening. A second phase will shed more light. 
cell c  |  vodacom  |  advertising  |  branding
NEXT ON FIN24X

Marketing lessons of Queen

2011-08-04 00:00

 
 
 
 

Company Snapshot

We're Talking About: Small Business

Standard Bank is looking for 12 entrepreneurs to participate in a 10-part TV series. They could win a R1m investment into their dream.
 
 

Ramphele: ANC can be defeated

The African National Congress can be defeated, Agang SA leader Mamphela Ramphele has told supporters in Temba near Hammanskraal.

 
 

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