Loading...
See More

Stings

Apr 14 2011 00:00 Poloko Mofokeng
More of the same

VODACOM is now red, the same colour as its major shareholder, Vodafone of Britain, and the first phase of its R200m brand migration programme is designed to ensure everyone knows it. Unfortunately, the colour is very similar to that of competitor Cell C.

But never mind. The new-look Vodacom burst on to print media and TV featuring well-known faces from past advertising. The Yebo Gogo duo, Mo the Meerkat and Player 23’s Elton and Jan. So far all the ads are about awareness there’s a rebranding happening. A second phase will shed more light. 
cell c  |  vodacom  |  advertising  |  branding
NEXT ON FIN24X

Marketing lessons of Queen

2011-08-04 00:00

 
 
 
 

Company Snapshot

We're talking about:

Small Business

New forms of digital technology are changing the very ways in which entrepreneurs run their businesses.
 
 

New GIF keyboard on iOS for added fun!

Soon sending an LOL! or facepalm will be so much more fun!

 
 

For chic geeks...

Puppy goes crazy over iPad game
Printable solar panels will bring exciting new opportunities!
Now there’s a special lane for texting while walking
LOL! 7 brutally honest texts from parents

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...
Loading...