• Change of culture needed

    The right leadership will help SA shed its culture of violence, says Mandi Smallhorne.

  • 10 tips to find bargains

    Susan Erasmus gives advice on how bargain hunters can get the most bang for their buck.

  • Inside Labour

    Labour's bitter breaches need to be seen in historical context, says Terry Bell.

Loading...
See More

Ogilvy in pole position

Jul 28 2011 00:00 Tony Koenderman

Related Articles

A five-horse race

Draft tops likeability table

‘Scales new heights’

Green agency opens

Fear of the ‘green wash’

The semi-final countdown

 
As it did last year, Ogilvy Group is making the running at the finalist stage of the Loerie Awards. But this time it’s Ogilvy Cape Town that’s turned in the more spectacular performance to top the first stage of the standings lists, which were released last week. Ogilvy Johannesburg lies joint second, alongside the small but ultra-creative FoxP2.

There’s still a second tranche of finalists to come, but we’ve seen the lists for the newspaper, magazine, TV, radio, design and related categories. While the finalists give a rough indication of the chances of winning awards on Loeries weekend in mid-September, they’re a better indicator of the volume of good work than of the quality. Last year’s overall Loeries leader – KingJames – was placed only 11th at the finalist stage. Ogilvy Johannesburg, first at the finalist stage, ended up fifth overall.

But KingJames creative chief Alistair King has a good record of picking likely winners – and he usually converts a better-than-average percentage.

The finalist table is somewhat at variance with the current league table of award winners so far this year. The winners’ list is headed by Net#work BBDO and TBWA Hunt Lascaris, which lie only seventh and sixth respectively on the Loerie finalist list. DDB – 16th on the winners’ table – is fifth of the finalists. 
loerie awards  |  advertising  |  awards

NEXT ON FIN24X

 
 
 
 

Company Snapshot

We're talking about:

SMALL BUSINESS

Johannesburg has been selected to host the Global Entrepreneurship Congress in 2017. "[The congress] will ensure that small business development remains firmly on the national agenda and the radar screen of all stakeholders, the Small Business Development minister said.
 
 

20 self-made teenage millionaires

From selling lemonade to building webpages, these young entrepreneurs made a pretty fortune!

 
 

Luxury living

Top 10 richest musicians of all time
10 most expensive cars In the world
10 of the most expensive things that will leave your jaw hanging!
Seven of the most expensive children's toys ever made

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

How do you see your boss? He/sheis:

Previous results · Suggest a vote

Loading...