• 10 tips to find bargains

    Susan Erasmus gives advice on how bargain hunters can get the most bang for their buck.

  • Inside Labour

    Labour's bitter breaches need to be seen in historical context, says Terry Bell.

  • Rich getting richer

    Economists differ on how to tackle the chasm between rich and poor, says Leopold Scholtz.

Loading...
See More

Grey heads Clio rankings

Jun 11 2009 00:00 Tony Koenderman

THE WITHDRAWAL of Ogilvy Johannesburg's Silver Clio award for a History Channel advertisement last week opened the door for Grey Group to take over top spot at the first big global awards event of the year. Losing the silver - its second - cost Ogilvy 350 creative points on our AdReview scale and relegated it to second.

But Grey probably deserves the leadership anyway, as its tally was headed by a Gold. Net#work BBDO won the other South African Gold Clio.

Compared with last year, South Africa earned fewer awards: but they included an extra gold and they were shared among 15 agencies, instead of 12.

Ogilvy's withdrawn Clio came after it was revealed an ad for DStv's History Channel was run without client approval, thus creating suspicions of a scam. (Ads are considered scams when they're created purely to win awards and are often produced without clients approving and paying for their flighting.)

Ogilvy Johannesburg immediately pulled the ad out of the competition and MD Julian Ogilvy is adamant it was an innocent mistake. "We're absolutely against scam ads and would never knowingly enter one into a competition," he says.

Ogilvy acknowledge the full and proper approval process wasn't followed. "Owing to the sensitivities regarding this matter we've taken all commercially reasonable steps to ensure the material is removed from publication. The campaign has also been withdrawn from Clios 2009."

MultiChoice marketing and sales director Graham Pfuhl, obviously eager to put the matter to rest, says: "I believe Ogilvy has always had MultiChoice's interests at heart and certainly still does."

NEXT ON FIN24X

 
 
 

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.
 

Company Snapshot

Brought to you by BizNews

More from BizNews

We're talking about:

SMALL BUSINESS

Johannesburg has been selected to host the Global Entrepreneurship Congress in 2017. "[The congress] will ensure that small business development remains firmly on the national agenda and the radar screen of all stakeholders, the Small Business Development minister said.
 
 

Business tips from the world’s billionaires

We share some of the world's most successful people's greatest tips and who knows, this might just lead you to your first million!

 
 

Luxury living

5 millionaires turned murderers
The youngest billionaires in the world and how they made it
Watch: Flying first class has never been this luxurious!
What to expect inside a royal nursery

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

How do you see your boss? He/sheis:

Previous results · Suggest a vote

Loading...