Publications
Partners
WITH MORE PRIZES on offer than ever, the Bookmark Awards (for digital advertising) attracted a record entry – and produced some unexpected results. The judges’ choice of Best Agency was Clicks2Customers, which wasn’t the most successful award-winner but took one of two Best of Show awards, and star employee Michele Clark was named Best Paid-Search Marketer.
However, Ogilvy Interactive was the most successful winner of awards. In another low-scoring year (no golds were handed out), Ogilvy won three silvers, one of which was converted into a Best of Show. It was followed home by Gloo Digital Design and Clickthinking. They had equal points scores, though Gloo edged its rival by outscoring it in silvers.
Despite tripling the number of awards categories in the hope of generating interest and entries, the judges were clearly uncompromising. They handed out only 22 awards in the agency section (25 last year), awarding no golds and making no awards in six categories.
But the total numbers were boosted by a new section for publishers and another for individual and team achievements. Together, those new sections took the total awards to 51 – 13% of the entries. That’s too high compared with the Loerie benchmark of 8% but not as bad as some other competitions.
Entries almost doubled to 402 (last year: 229). But was that due to a genuine rise in interest and use of the medium or because the number of categories – and therefore of potential winners – almost tripled?
Says awards chair Nikki Cockroft: “It reflects both the growing stature of the awards as well as the rapid expansion of South Africa’s digital landscape.”
For a full list of winners, go to fin24.com/AdReview.
However, Ogilvy Interactive was the most successful winner of awards. In another low-scoring year (no golds were handed out), Ogilvy won three silvers, one of which was converted into a Best of Show. It was followed home by Gloo Digital Design and Clickthinking. They had equal points scores, though Gloo edged its rival by outscoring it in silvers.
Despite tripling the number of awards categories in the hope of generating interest and entries, the judges were clearly uncompromising. They handed out only 22 awards in the agency section (25 last year), awarding no golds and making no awards in six categories.
But the total numbers were boosted by a new section for publishers and another for individual and team achievements. Together, those new sections took the total awards to 51 – 13% of the entries. That’s too high compared with the Loerie benchmark of 8% but not as bad as some other competitions.
Entries almost doubled to 402 (last year: 229). But was that due to a genuine rise in interest and use of the medium or because the number of categories – and therefore of potential winners – almost tripled?
Says awards chair Nikki Cockroft: “It reflects both the growing stature of the awards as well as the rapid expansion of South Africa’s digital landscape.”
For a full list of winners, go to fin24.com/AdReview.
