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A five-horse race

Jun 02 2011 00:00 Tony Koenderman

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This year’s ad agency creative race has hotted up, with five in contention for the lead after the announcement of the 2011 Clio Awards. Ogilvy Johannesburg, despite picking up no points at the Clios, is still clinging to the lead. However, TBWA Hunt Lascaris has moved up from third position and is only two points behind. Jupiter Cape Town, also without having added points, holds third, but FoxP2 has jumped from 11th to fourth. Ogilvy Cape Town has fallen back to fifth, but it has narrowed the gap between it and the front-runners. McCann-Erickson has come from nowhere to snatch seventh spot, but is trailing a long way behind Y&R.

The agencies are ranked after the first two international events of the year and the finalists for the D&AD, based on the AdReview point system. The points for each award are given at the top of the column. The international awards events included in the calculations are The One Club Show, the Clios, the D&ADs and the Cannes Lions festival.

Ogilvy’s gold was in the television category for “Selinah” with its powerful message about Aids for the Topsy Foundation. The commercial has already received widespread acclaim. “Selinah” features the true story of an Aids sufferer who experiences the ravaging effects of her disease being reversed over a period of 90 days as a result of anti-retroviral treatment. The commercial also won an Andy Award from the Advertising Club of New York and was rated by the Gunn Report as the 12th most-awarded ad worldwide last year.

Jupiter’s One Club gold was for its interactive corporate ID for the Design Indaba.

At the Clios, FoxP2 won gold for Masterlock and Ogilvy Cape Town earned a gold for Volkswagen. Both were print ads. 
advertising  |  awards  |  clio
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