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Where to fund your small business

Aug 24 2012 14:31 *Anton Ressel

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A RECENT snap survey by enterprise development specialists Fetola showed that 93% of small businesses are uncertain about where and how to access finance.

“It seems that in South Africa at least, there is not so much a problem of insufficient finance for business, but rather the inability to get one’s hands on it,” says Catherine Wijnberg, Fetola CEO.

This surprise finding was confirmed in the 2011 GEM report released by the University of Cape Town’s Graduate School of Business, which found that a key challenge to small business development is not a lack of available finance, but rather the knowledge on where and especially how to access it.

Knowledge is key

Simpiwe Somdyala, head of the Masisizane Fund, which supplies soft loans to high potential black-owned and community-based businesses, is forthright in terms of the challenges faced by the financing sector.

“In our experience it is proving more and more difficult to find suitable emerging businesses for our loans.

“The problem is that many organisations just don’t understand their own finances or indeed the needs of the banking sector – so much education is needed,” he explains.

Victor Mzimela, head of Enablis business incubator concurs.

“A lot of our work is about educating business owners how best to manage their finances, how to retain records and how to build a solid offering so that they become attractive to sources of finance such as banks or investors,” he says.

Business management specialist Cynthia Olmesdahl agrees, noting that financial management is a common challenge at small, micro and medium enterprise (SMME) and non-profit level alike.

“Smaller organisations often confuse the need for better financial management with the need for finance.

“Some simple tools to help with the management of cash flow and stock levels, for example, can sometimes negate the need for major finance and ultimately unlock a whole new business future,” she explains.

Lending at record lows

In spite of numerous financing options available - from commercial banks to government funding agencies, equity investors or venture capitalists - more advanced businesses are also currently struggling to gain finance, for a range of reasons.

Naturally, the global credit crunch has had a huge impact on lending , but other reasons may be that some businesses are deemed too risky, others are early stage startups or perhaps don’t fit the black economic empowerment (BEE) criteria laid down by government to access support.

In fact, Minister of Economic Development Ebrahim Patel recently noted at the Launch of new SME funding body Sefa (Small Enterprise Funding Agency) that “in a very short space of time, lending has dropped from near all-time highs to record lows.

“For example, growth in credit extension last year was the lowest in over 50 years.”

For a country that desperately needs to accelerate growth in the small business sector, this is not good news.

What use are the dozens of funding agencies and options, if getting money out of them is so challenging for the average entrepreneur or non-profit leader?

Non-profit sector under strain

Non-profits and social enterprises seem to be taking particular strain.

“Funding seems to be more and more difficult to access these days,” says Louise Batty of Keep the Dream 196, a child-focused non-profit organisation based in Limpopo.

“Most of our funding now comes from overseas donors, and I find that we need to be increasingly proactive and creative with our fund-raising if we want to maintain our programmes at their current levels.

“From a corporate social investment (CSI) perspective, funders increasingly look at return on investment just like a banker or investor would – not from a monetary gain perspective, but from a social and economic impact perspective.

“If we give a certain organisation R250 000 in funding or financing, will that translate into a positive return in terms of job creation, sustainability or building a better community?” asks Clarence Tshitereke, head of the Old Mutual Foundation which funds numerous ED and CSI projects nationally.

Practical solutions

The starting point to financial success in business is confidence – beginning with a solid understanding of the fundamentals of money, where to find it and how to use it in the organisation. 

Simple tools, practical training and basic access to information are sorely needed.

“South Africa has a wealth of opportunity, a growing population and a growing economy.

“Now is the time for business leaders to get help, get wise and manage their finances in a practical and positive manner,” says Catherine Wijnberg.

“What is needed is much more clarity in terms of when and where to use loan finance, where the money is and most importantly, how to get hold of it.

“We also need to translate the language of finance into the language of small business. 

“For example, when a potential investor talks about ‘Equity-based finance’ they really mean ‘we give you money in exchange for part of the ownership in your business’ – but many emerging entrepreneurs and SMEs do not understand this language, and so feel at a disadvantage in discussions.

“These are just some of the gaps that need to be filled,” she concludes.

Resources available

Luckily, there are some innovative local solutions that are making inroads, such as Angelhub – a South African initiative that attracts collective private investments into high potential, high growth local businesses, mostly in the tech and IT sector (www.angelhub.co.za).

Other solutions include the growing internet-based fund-raising, or crowdfunding, opportunities that attract large numbers of small investors into profit and non-profit enterprises, who pitch their business proposition on the net. (eg: www.kickstarter.com).

For black-owned businesses, there are also numerous government agencies that can assist with startup and other funding requirements, provided the business case is compelling and all criteria are met.

For individuals and organisations wishing to learn more, an upcoming Access to Finance workshop and interactive conference for SMMEs and non-profits will be held in Johannesburg in September.

This practical event forms part of the Legends business development programme and will feature a number of business leaders, financing agencies and other experts who will cover how, when and where to get the necessary finance to grow an organisation.

For more information visit http://fetola.co.za/legends_magic_workshop/.

Other resources for entrepreneurs wishing to learn more about finance include Absa Enterprise Development Centres (see www.absa.co.za), FABCOS (www.fabcos.co.za), Small Enterprise Funding Agency (SEFA) - Tel: +27 12 394 1807 and many of the SEDA branches nationally (www.seda.org.za). 

*Anton Ressel is an experienced business development consultant with a special focus on community-based businesses, emerging entrepreneurs, small-scale manufacture and the creative industries.


* Follow Fin24 on FacebookTwitter and Google+.


 
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