Cape Town - Following a successful trial period, Daily Maverick has announced the launch of an initiative aimed at helping small and medium businesses
. While digital marketing is increasingly being used by large businesses, small businesses tend to miss this vital channel as a result of tight budgets and a lack of internal drivers.
Daily Maverick has therefore established an initiative to help smaller businesses get exposure on its hugely successful website.
By offering free advertising for qualifying small businesses, Daily Maverick is providing a package of R20 000 worth of exposure on one of South Africa's premier news sites.
"Small businesses face a myriad of marketing and advertising choices and many simply do not have the resources to get their businesses in front potential customers. In a tough economic climate, budgets are tight for businesses of all sizes, but especially so for smaller companies, who cannot afford the services of an advertising agency to create the adverts and make bookings,' explains Styli Charalambous, publisher of the Daily Maverick.
For this reason, Daily Maverick is offering message and ad creation as part of the package. The design and copywriting of the adverts will be outsourced to a partner company and will entail the only cost to the small business along with a small trafficking fee.
"We want to help small businesses gain the benefits of digital marketing, and this initiative will kick-start this by overcoming the usual obstacles they face, such as budget and ad creation," says Charalambous.
"In the heart of the digital age, many small companies are still unsure of the benefits digital marketing has to offer or how to go about putting a campaign together. We want to help them get the most out of their marketing initiatives, providing access to a more robust platform that increases targeting of the right market.
"Relative to traditional advertising like newspaper ads, online advertising is very efficient with tools that allow for better performance, measurement and focusing of campaigns."
To qualify for the advertising package on the Daily Maverick, businesses must have:
• An annual turnover of less than R5m
• A functional website
• Subject to approval by the Daily Maverick
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