• Change of culture needed

    The right leadership will help SA shed its culture of violence, says Mandi Smallhorne.

  • 10 tips to find bargains

    Susan Erasmus gives advice on how bargain hunters can get the most bang for their buck.

  • Inside Labour

    Labour's bitter breaches need to be seen in historical context, says Terry Bell.

All data is delayed
See More

Business plan guide in Zulu

Dec 27 2012 07:50 Adiel Ismail

Related Articles

Give your business the life it deserves

Building a business from scratch

Policy payout: what should I do?

Reality check for business owners

Make the most of 2013

Surviving the first 3 to 5 years

Cape Town - A well conceptualised and formulated business plan is often critical to the success of a start-up business. 

While it’s challenging enough to put one’s business plan onto paper, doing so in a language other than your mother tongue, makes it all the more difficult. 

Sanlam has just launched a free online tool for Zulu speaking entrepreneurs to help them prepare for their start-up business. 

The book, a translated version of Sanlam's flagship, online Business Plan Guide, is a step-by-step guide fundamental for the success of any business.

The English version of the in-depth book was downloaded more than 30 000 times in the past four years. 

According to Clement Nhlangwana, spokesperson for Sanlam Business Market, the need to offer assistance to entrepreneurs ties directly to the vital role small and medium enterprises (SME) play in the South African economy.

“Approximately 61% of South Africans are employed by SMEs, and 91% of businesses are classified as SMEs, generating an average of between 52% to 57% of our annual GDP.

“This means it is critical for as many SMEs as possible to succeed, both for the sake of their own livelihood and for the sake of the nation.” 

According to the most recent Census 2011 results, a fifth of South Africa’s population, or more than 11.5 million people, list Zulu as their home language - making Zulu the most widely spoken language in South Africa. 

Kobus Engelbrecht, head of marketing at Sanlam, said Zulu speakers now have the opportunity to gain access to business knowledge in their own language and empower themselves.

The idea of translating the guide stemmed from people interested in starting their own business, said Engelbrecht. "We recieved a request from someone who trains prospective entrepreneurs ... some of his clients are Zulu speaking and they struggle to understand English so he asked us to have the book translated.

"Translating it into Zulu opens this guide to many more prospective business owners who now will have the knowledge to plan and therefore will have a much better chance in succeeding," said Engelbrecht.

Many businesses fail because of a lack of proper planning, therefore prospective entrepreneurs should educate themselves by reading as much as they can about business prior to venturing into the business sector, Engelbrecht said.

The book notes further reasons why some businesses fail, including a lack of funding, ignoring the competition, ineffective marketing, misunderstanding customer needs and cash flow problems.

While Engelbrech encouraged would-be entrepreneurs to download the book for free in English or Zulu, he  said it would be beneficial to established business owners as well. 

"Your business plan is literally your roadmap to your success. Any road will take your business somewhere, but only a well-executed business plan will help you take your business where you want it to go," states the book.

The e-book can be downloaded for free here.
Established business owners can download the Business Turnaround Book.

*Share your experience of setting up your own business, or simply ask a question. Our business panel can put you on the right path.


Follow Fin24 on Twitter, Facebook, Google+ and Pinterest.

businesses  |  entrepreneurs


Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining

Company Snapshot

Brought to you by BizNews

More from BizNews

We're talking about:


Johannesburg has been selected to host the Global Entrepreneurship Congress in 2017. "[The congress] will ensure that small business development remains firmly on the national agenda and the radar screen of all stakeholders, the Small Business Development minister said.

Top 10 richest musicians of all time

Check out the gallery to find out who they are!


Luxury living

10 of the most expensive things that will leave your jaw hanging!
Seven of the most expensive children's toys ever made
5 millionaires turned murderers
The youngest billionaires in the world and how they made it

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

How do you see your boss? He/sheis:

Previous results · Suggest a vote