Share

How can I start a green events business?

A Fin24 user seeks advice on how to start small with green events and eventually expand. She writes:

I would like to know what steps to follow in getting started with my business.

I want to start my own green party venue for children and baby showers, eventually hosting corporate functions, moving into farm and petting zoos, tea gardens and safe learning through play.

Play places would cater for children from the ages of six months to 14/15 years.

Business development consultant Anton Ressel responds:

The green sector is still in its infancy here in SA, so growth potential is considerable.

For me, the starting point would be to develop a business scenario/concept outline (as a precursor to a proper business plan).

In this, you can scope out market potential, target markets, define the offering a bit more clearly, identify potential suitable sites for such a venture, look at staffing needs, think about how you will charge for the different services on offer, etc.

This does not need to be in great detail, just a document to help crystallise your thoughts and get something concrete down on paper.

The next step would be to share it with a business development specialist and get their feedback as to whether the idea is viable or not.

If yes, you would develop that into a proper business plan and go looking for funding and if not, you may need to go back to the drawing board and refine it further until it makes sense.

Remember too that starting small is often a good strategy in a venture like this, as you have indicated.

Trying to manage multiple revenue streams is very challenging and you would probably be better served focusing on one or maybe two elements initially, such as childrens' parties.

Good luck!

 - Fin24

Share your experience of setting up a business or simply ask a question. Our business panel can put you on the right path.


 
We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
19.15
-0.7%
Rand - Pound
23.82
-0.6%
Rand - Euro
20.39
-0.5%
Rand - Aus dollar
12.30
-0.5%
Rand - Yen
0.12
-0.6%
Platinum
950.40
-0.3%
Palladium
1,028.50
-0.6%
Gold
2,378.37
+0.7%
Silver
28.25
+0.1%
Brent Crude
87.29
-3.1%
Top 40
67,190
+0.4%
All Share
73,271
+0.4%
Resource 10
63,297
-0.1%
Industrial 25
98,419
+0.6%
Financial 15
15,480
+0.6%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders