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Learn from your mistakes

“IN THE business world, the rear-view mirror is always clearer than the windshield.” - Warren Buffett

One's natural inclination is not to put enough effort into keeping an updated list of events, results and outputs in respect of one's business. We remember negative events more easily.

I want to suggest that you make a point of regularly writing down and acknowledging the successes you achieve in your business.

Think of the following examples:

• Our year-on-year profit growth has been 20% (our target was 12%).
• Our staff turnover was 5% for the previous financial period.
• We opened 5 new branches.
• We were able to grow our market share by 15%.

If you want a balanced perspective on your business, you also have to write down the disappointments and failures. Irish novelist and poet James Joyce on occasion said: “Errors are the portals to discovery.”

Think of the following examples:

• We lost a key individual to the competition.
• Our bad debt is 14% higher than last year.
• We were unable to obtain the capital required to finance one of our key projects.
• We did not achieve our 20% turnover target.

Over the years I have seen that if you first list the successes and then the disappointments, the list of successes is usually longer than the disappointments.

If you focus on the negative outcomes first, they dominate your thoughts and this makes it more difficult to then list the successes.

The next step is to identify the “learning experiences” you gain from the successes and disappointments you have just listed.

These are a few interpretations of the examples listed above:

• We did not achieve our 20% turnover target. Learning experience: we have to make sure that our financial modelling assumptions are well thought out.
• We lost a key individual to the competition. Learning experience: we have to know who our key staff members are. We also have to ensure that they have sufficient reason to stay with our business.
• Our bad debt is 14% higher than last year. Learning experience: a credit analysis should be done for all new clients that apply for credit terms.

It is one thing to identify the learning experience, but quite another to put it into practice in the business. Here are a few suggestions to consider:

• Update the learning experiences in the written business strategy document (make it visible).
• Identify the business area where the learning experience applies and allocate a responsible person to ensure that the implication of the learning experience is taken into account in all further decision-making.
• Make the monitoring of the implications part of the feedback process where you update the implementation of your business strategy is updated.

You can't turn back the clock, but you can learn from your past mistakes to bring about a better future.

 - Fin24

*Jannie Rossouw is a personal and business coach and head of Sanlam Business Market.

 
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