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Luxury services firm wins SME award

Sep 30 2012 16:11

LIVEOUTLOUD CEO, Mike Eilertsen

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LIVEOUTLOUD was announced the Most Innovative Company in South Africa and recognised as the second most innovative on the African continent at the Africa SMME Award ceremony held at Spier Winery, Stellenbosch on Thursday 27th September.
 
The LIVEOUTLOUD Group consists of The LIVEOUTLOUD Magazine, LIVEOUTLOUD Events, TRAVELOUTLOUD and PLAYOUTLOUD. The Company caters to the growing numbers of informed, sophisticated and discerning consumers who demand the luxury touch.

Now in its fifth year, the Africa SMME Awards, hosted by Africagrowth Institute, attracts entries from across the continent, and the ceremony aims to identify and recognise the best performing small, medium and micro enterprises (SMMEs) in Africa.
 
“It was a spectacular evening, spent in the company of some of the most inspirational and dynamic entrepreneurs on the continent. 

I am honoured to accept this accolade and to receive recognition from such a distinguished peer group,” said CEO Mike Eilertsen.
 
SMMEs play a crucial role in the economy of Africa. With the exclusion of governments, it is estimated that the sector provides more than 90% of the workforce and contributes significantly to gross domestic product while promoting wealth and prosperity in the continent.
 
According to Africagrowth Institute president Professor Nicholas Biekpe, “An Africa SMME Award is considered one of the highest honours that can be bestowed upon a SMME owner.

"Africa is ready for business, and the world has finally taken notice of the continent’s massive business opportunities and potential. The small business sector is a key driver of growth in Africa and the idea behind the awards is to recognise the success and vitality of the SMME sector in Africa."
 
“Our clients include the most exclusive brands in the world, and we pride ourselves on our ability to transform brand interactions into unforgettable experiences. I am so proud of the whole team and appreciate all the hours of passion and expertise they have put in to make this possible,” said Eilertsen.


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