Cape Town - A powerful PR and marketing campaign is crucial for any business because it can result in the success or failure of an entrepreneur.PR Worx managing director, Madelain Roscher said: "Effective PR is great for business." While PR is not a sales function, the firm said that a failure to have PR plans will result in consequences that can make or break a company’s reputation. PR Worx is running a competition in an effort to equip one business with the nuts and bolts of enhancing its reputation. The prize includes engaging with the media and tapping into social media. "By utilising PR as a powerful reputational tool, we will create awareness of the winning company and its products or services, to enhance their reputation and standing with the public," said Roscher.Executive manager of Business Partners Limited, Gugu Mjadu, said that marketing efforts needed to be ramped up when business is slow.However, Mjadu noted that marketing is usually one of the first spending areas to be cut during tough economic times. In November last year, Christo Botes, spokesperson for the Sanlam/Business Partners Entrepreneur of the Year competition said that despite the challenges facing aspiring entrepreneurs, SA’s small business activity over the past eight years has shown vast improvements.