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Rugby World Cup 2023 an economic opportunity

Cape Town - Hosting the Rugby World Cup in 2023 will bring South Africa R27.3bn in direct, indirect and induced economic impact.

It will also sustain 38 600 annual job equivalents - some temporary and some will be permanent.

This is according to a Grant Thornton economic impact assessment commissioned by SA Rugby as part of the bid process.

At the South African Government’s insistence, the report was independently verified before it provided the financial guarantees to underwrite the bid.

Other highlights from the report show that hosting the tournament will generate R11bn in direct spend in South Africa and R1.4bn in tax revenue. Low-income households will benefit by an amount of R5.7bn.
 
In conducting the assessment Grant Thornton’s team carried out numerous interviews and surveys to determine the costs of hosting the tournament. Other data that was scrutinised included economic impact studies from previous Rugby World Cup events, rugby tournaments and internationals held in South Africa as well as other large sports events hosted here in the past.

The results are expressed as direct, indirect and induced impact. For example, direct impact will be the amount that a guest pays for a hotel room. Indirect impact is what the hotel spends buying food for guests during the tournament, while induced impact will be the amounts that the hotel’s employees spend in local shops as a result of their employment with the hotel.
 
SA Rugby CEO Jurie Roux says the assumptions are based on best practice and Government thoroughly scrutinised the determinations before committing to the financial guarantees.
 
An important consideration is that the economic impact will be shared across the seven host cities. With the most matches and the final, Johannesburg will benefit by an amount of R10bn with 14 102 jobs created or sustained. The contribution to Cape Town’s GDP will be R5.2bn with 7 304 jobs.
 
The economic impact for the remaining five host cities – Durban, Tshwane, Bloemfontein, Nelson Mandela Bay and Mbombela - is between R1.4bn and R4.5bn.
 
In addition to the tangible economic impact, the report also lists a number of intangible benefits that will accrue to the country. These include enhancing SA’s international profile, increased tourism before and after the tournament and the cohesion and national pride that results from hosting a major international sporting event.

The report states that no additional stadia would need to be built and that successfully hosting the event will generate interest to host other global events in South Africa in future.

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