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Zimbabweans drown their sorrows

Aug 26 2007 16:37

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Harare - Beer has joined the list of commodities fast running out in Zimbabwe, with the high demand for lager a sign of people hitting the bottle to drown economic hardships, a drinks company said on Friday.

"We have witnessed an unprecedented demand for our lager beer products. Average sales are rising fast and approaching 300 000 litres per day," George Mutendadzamera, general manager-corporate affairs of the country's biggest beverages producers, Delta Beverages, said in a statement.

He said in July alone, the level of beer consumption in the crisis-ridden southern African nation, was approximately 50% up on the similar period in 2006.

Mutendadzamera said the current high demand also pointed to a "worrying trend of alcohol abuse".

"This is an unacceptable trend with potentially serious consenquences on our society," he said.

Zimbabwe is buckling under massive unemployment - estimated at 20% of the 12 million citizens - and economic woes amid the world's highest inflation rate of more than 7 500%.

The southern African nation has blamed its economic woes on sanctions imposed by the European Union and the United States after Mugabe allegedly rigged his 2002 presidential elections.

- AFP

 
 
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