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Upmarket bug snacks to creep into Thai stores

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Bangkok - Street vendors selling deep-fried insects as snacks are a familiar sight in Bangkok, but a Thai entrepreneur is trying to give edible bugs a more upmarket appeal.

Panitan Tongsiri will launch his "HiSo", short for high-society, brand of seasoned insect snacks in March and plans to stock them at gourmet food markets around the Thai capital.

Crunchy crickets and worms would be a delicacy available in plain salt, cheese, seaweed and barbecue flavours at 25 baht ($1) per pack, said the 29-year-old businessman.

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