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Johannesburg - The 2010 Tri-Nations tournament is set to contribute an
estimated $174.3m to the southern hemisphere economy, with Johannesburg
so far gaining the biggest slice from the windfall.
According to a
research report released by Mastercard on Thursday, Johannesburg topped
the list for deriving the most revenue at $19.6m, after 94 000
spectators attended the landmark test match between New Zealand and
South Africa at the FNB stadium in Soweto in August.
However, the
group estimated that the upcoming match between Australia and New
Zealand - on Saturday in Sydney - will top that figure by generating an
estimated $28m for the local economy.
Earlier in the tournament,
the group estimated that $16m would have been generated for the
Melbourne economy from hosting Australia and New Zealand, while a match
featuring Australia and South Africa would have generated $14m for the
Brisbane economy.
Locally, $9.2m would've been generated from the
game between South Africa and Australia in Pretoria, while the same
teams would have contributed $8.6m to the Bloemfontein economy.
The
report also forecast a significant positive economic impact from the
addition of Argentina to the competition in 2012, predicted to increase
the overall value of the tournament to as much as $213.1m.
According
to Mastercard, the combined value of the two largest annual
international rugby tournaments - the 2010 Six Nations and Tri-Nations
Championships - is more than $800m.
In March 2010, Mastercard
released a similar report on the 2010 RBS Six Nations Championship,
which put its worth at $632.81m to participating rugby nations.
The
study also predicted that the arrival of Argentina - where rugby is
growing faster than in any of the Tri-Nations countries - to the
tournament in 2012 will further bolster the long-term value of the
competition.
The Argentinean economy is set to be boosted by a
local economic impact of $8m to $12m for each match hosted in the
country, it said.
Dr Anna Semens, Mastercard's adviser on the
business of rugby, said: "The Mastercard study highlights that rugby is
clearly booming and providing a considerable economic boost to the
southern hemisphere.
"The value of the Tri-Nations continues to rise, with the 2010 tournament well on track with some impressive attendances."