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Johannesburg - The 2010 Tri-Nations tournament is set to contribute an
estimated $174.3m to the southern hemisphere economy, with Johannesburg
so far gaining the biggest slice from the windfall.
According to a research report released by Mastercard on Thursday, Johannesburg topped the list for deriving the most revenue at $19.6m, after 94 000 spectators attended the landmark test match between New Zealand and South Africa at the FNB stadium in Soweto in August.
However, the group estimated that the upcoming match between Australia and New Zealand - on Saturday in Sydney - will top that figure by generating an estimated $28m for the local economy.
Earlier in the tournament, the group estimated that $16m would have been generated for the Melbourne economy from hosting Australia and New Zealand, while a match featuring Australia and South Africa would have generated $14m for the Brisbane economy.
Locally, $9.2m would've been generated from the game between South Africa and Australia in Pretoria, while the same teams would have contributed $8.6m to the Bloemfontein economy.
The report also forecast a significant positive economic impact from the addition of Argentina to the competition in 2012, predicted to increase the overall value of the tournament to as much as $213.1m.
According to Mastercard, the combined value of the two largest annual international rugby tournaments - the 2010 Six Nations and Tri-Nations Championships - is more than $800m.
In March 2010, Mastercard released a similar report on the 2010 RBS Six Nations Championship, which put its worth at $632.81m to participating rugby nations.
The study also predicted that the arrival of Argentina - where rugby is growing faster than in any of the Tri-Nations countries - to the tournament in 2012 will further bolster the long-term value of the competition.
The Argentinean economy is set to be boosted by a local economic impact of $8m to $12m for each match hosted in the country, it said.
Dr Anna Semens, Mastercard's adviser on the business of rugby, said: "The Mastercard study highlights that rugby is clearly booming and providing a considerable economic boost to the southern hemisphere.
"The value of the Tri-Nations continues to rise, with the 2010 tournament well on track with some impressive attendances."
According to a research report released by Mastercard on Thursday, Johannesburg topped the list for deriving the most revenue at $19.6m, after 94 000 spectators attended the landmark test match between New Zealand and South Africa at the FNB stadium in Soweto in August.
However, the group estimated that the upcoming match between Australia and New Zealand - on Saturday in Sydney - will top that figure by generating an estimated $28m for the local economy.
Earlier in the tournament, the group estimated that $16m would have been generated for the Melbourne economy from hosting Australia and New Zealand, while a match featuring Australia and South Africa would have generated $14m for the Brisbane economy.
Locally, $9.2m would've been generated from the game between South Africa and Australia in Pretoria, while the same teams would have contributed $8.6m to the Bloemfontein economy.
The report also forecast a significant positive economic impact from the addition of Argentina to the competition in 2012, predicted to increase the overall value of the tournament to as much as $213.1m.
According to Mastercard, the combined value of the two largest annual international rugby tournaments - the 2010 Six Nations and Tri-Nations Championships - is more than $800m.
In March 2010, Mastercard released a similar report on the 2010 RBS Six Nations Championship, which put its worth at $632.81m to participating rugby nations.
The study also predicted that the arrival of Argentina - where rugby is growing faster than in any of the Tri-Nations countries - to the tournament in 2012 will further bolster the long-term value of the competition.
The Argentinean economy is set to be boosted by a local economic impact of $8m to $12m for each match hosted in the country, it said.
Dr Anna Semens, Mastercard's adviser on the business of rugby, said: "The Mastercard study highlights that rugby is clearly booming and providing a considerable economic boost to the southern hemisphere.
"The value of the Tri-Nations continues to rise, with the 2010 tournament well on track with some impressive attendances."
