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SA's youth select their brand icons

May 31 2013 19:39 Fin24


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Johannesburg – A South African youth store, known as Amakipkip, has been named as the coolest clothing brand by youngsters aged between eight and 22.

South Africa’s most popular products, brands, celebrities and sportsmen and women – as voted by 6 000 youngsters – have been named at the Sunday Times Generation Next Awards ceremony.

Trevor Ormerod, GM advertising and strategic communications for Times Media, says:  “The GenerationNext Awards are always a highlight in the media and business calendar alike.

“It’s always exciting and insightful to see how much brand loyalty already exists within children.

“They do, after all, shape the products of the future.”

The GenerationNext Survey, covering 73 categories, was conducted by Hdi Youth Marketeers to gauge the influence of products and people in the lives of South Africa’s youth.

Among the highlights they considered to be ‘cool’ were:     

FNB (Coolest Bank);  Blackberry (Coolest Cellphone);  SAA (Coolest Domestic Airline); Vodacom (Coolest Telecomms provider) and BMW (Coolest Motor Vehicle).

Mr Price was voted Coolest Clothing Store taking the lead from Nike who in turn won the title of Coolest Clothing Brand, outdoing rival fashion label, Guess, who took the title last year.

The Apple iPhone was named Coolest Hi-tech Gadget, overtaking last year’s number one, Blackberry; Fifa 13 was voted Coolest Console/Computer Game while Infinity was voted Coolest Chewing Gum – both being new categories introduced into 2013’s survey.

The KFC Add Hope initiative was selected as the Coolest Community Programme for 2013; and repeat winners in the brand categories include Spur (Coolest Eat Out Place);  Engen (Coolest Petrol Station);  Protea Hotel Group (Coolest Hotel Group);  Apple (Coolest Computer Brand) and Coca Cola (Coolest Cold Drink).



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