• Dangerous games

    Employers' body Neasa is playing a potentially dangerous game, says Terry Bell.

  • Rational thinking

    All players should first consider the net result of their actions, says Leopold Scholtz.

  • Telkom's property poser

    BEE may be hindering Telkom's plans to offload redundant real estate, says Gugu Lourie.

Data provided by iNet BFA
Loading...
See More

Reebok to pay $25m for toning shoe claims

Sep 28 2011 16:58

Related Articles

Ferragamo's IPO already covered: sources

KAP posts earnings increase

Consumer confidence dips sharply

European shares fall from 27mth highs

FIFA's ambush dilemma

Union queries Puma as Bafana sponsor

 
REEBOK International  has agreed to pay $25m to settle charges that it made unsupported claims that its “toning shoes” provide extra muscle strength, the US Federal Trade Commission (FTC) said on Wednesday.

The penalty will go towards consumer refunds.

The FTC said in its complaint that Reebok, a unit of Adidas, falsely claimed in advertising that its EasyTone and RunTone shoes “strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes”.

“The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” said David Vladeck, director of the FTC’s bureau of consumer protection.

The agency said Reebok began making the claims in early 2009, and provided statistics about the purported benefits of the toning shoes.

The FTC said that in one commercial, Reebok advertised that its EasyTone shoes are proven to strengthen hamstrings and calves by up to 11%, and to tone the buttocks up to 28% more than regular sneakers, just by walking.

The refunds will be made available either directly from the FTC or through a court-approved class action lawsuit, the FTC said.
reebok  |  shoes
NEXT ON FIN24X

 
 
 

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Company Snapshot

We're talking about:

Small Business

A cash flow crunch often occurs in small businesses trying to balance cash coming in with cash going out. Watch this video to help you improve.
 
 

No need to keep up with the Joneses

Fin24 users provide their own personal tips on how to save money instead of trying to keep up with the Joneses.

 
 

Start saving...

Where can you stash your cash?
Time the key for retirement saving
Dummy's guide to saving
Save money with affordable account

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...
Loading...