Beijing - An international treaty expected to be signed
shortly is an important step to protect the intellectual property rights of
actors and the creative industries but hard work will be needed to enforce it,
an official involved with the pact said.
Hollywood stars including Meryl Streep and Javier Bardem
have backed efforts to push the treaty, which has been more than a decade in
the making. Digital technology has made it easy to download movies or
television shows without paying for them.
Actors' rights to remuneration and protection of their work
- unlike those of directors, screenwriters and musicians - are not included in
current international copyright law.
Actors whose shows or films are sold abroad currently have
no legal right to payment for those broadcasts, and if payment is made, it
generally goes to the producer.
They also have no rights in many countries if their work is
manipulated in any way that may harm their reputation.
"It's a real problem - it's not an artificial
problem," Francis Gurry, the World Intellectual Property Organisation’s
director general, told Reuters in an interview on Wednesday.
"The actors are the ones, in the international framework,
who have not been catered for."
An agreement between the United States and European Union
last year paved the way for concluding the pact, though the ratification
process by the UN body's 185 member states will take longer.
Once the treaty is signed in Beijing it will be up to
individual countries to enforce its provisions, Gurry said, acknowledging that
that could be hard in many places.
"These are necessary steps in the right direction. We
have to follow through on the ground to make sure that it isn't just a symbolic
act, to make sure it's got some reality to it," he said.
"I know it's frustrating - why can't it happen
overnight? The reality is that it requires a complete social adjustment."
China and Russia, for example, are regularly excoriated by
the United States and European Union for their widespread copyright piracy,
despite often having laws in place to fight the problem.
In China, the latest Hollywood movies are generally widely
available for sale on pirated DVDs for about $1 each soon after US theatre
releases - sometimes even before - costing the industry hundreds of millions of
dollars a year.
"When you take a country that's coming from basically
an agricultural economy to an advanced economy, at least in some parts, in a
process of 30 years, it's normal I think that it takes time for them to develop
a widespread awareness that... there’s more value in what's on the disc than
the physical disc itself," Gurry said.