Share

Mandela designer shirts in high demand

Abidjan - Pathe Ouedraogo can barely keep up with demand for his "Madiba shirts" since Nelson Mandela died last week.

The man whose colourful designs were made famous by the anti-apartheid icon has fond memories of his most high-profile client, who was "not afraid" to show the world who he was through his trademark colourful shirts.

"All the shops have been calling," he said, raising his voice above the hum of sewing machines and African music in his bustling workshop in Abidjan, where some 30 workers were racing to fill orders.

"We had a special stock prepared, but it's all gone. We're making more," the tailor said, a tape measure around his neck and clad in his own Mandela-style flowing shirt of blue and pink batik prints with yellow sleeves.

In his boutique across from the workshop in the city's Treichville quarter, photos of celebrity clients line the wall, including model Naomi Campbell, Archbishop Desmond Tutu, former UN chief Kofi Annan and, of course, his favourite customer Mandela.

Ouedraogo said Mandela was a world leader who dared to dress differently on the global stage, shunning the standard uniform of a dark suit to proudly wear shirts that celebrated African patterns and colours.

"The difference with the others is that wearing my shirts he never asked: 'Does this suit me? I don't look ridiculous? Shouldn't I dress more like this or that head of state?'

"He was someone who... lived how he wanted to live. He was daring, he was not afraid to wear this, he was not embarrassed," Ouedraogo said. "He was not like the others."

He said his relationship with the Nobel Peace laureate began "in 1994 or 1995" when South African singer Miriam Makeba bought some of his shirts as a gift for Mandela, and Ouedraogo threw in a couple more.

"Later I received a handwritten letter from him that said: 'The Africa of tomorrow belongs to the creators of richness'."

The pair met face-to-face in 1998, when then-president Mandela spent half an hour with him on the sidelines of an African summit.

"Very often when you are received by heads of state, there is a barrier between you. But not with him," Ouedraogo said. He recalled how Mandela took him by the arm, tapped his head and said: 'There is a lot going on in this head here'."

"He could have said: 'Who is this guy, some designer or tailor?'... But he listened to me. He took me by the hand even though he had never met me. We went for a walk in the garden."

After that encounter, Ouedraogo became known as Mandela's tailor.

His Pathe O shirts, which range in price from 15 000 to 120 000 CFA francs (€23 to €183) are now sold in around a dozen African capitals, and Ouedraogo readily admits he has Mandela to thank for being his brand ambassador.

"Many people benefitted from his name, including us," he said.

The Burkina Faso-born entrepreneur said he would travel to South Africa this week to pay his final respects to Mandela, whose body is lying in state in Pretoria ahead of his funeral on Sunday.

He said he wanted to pass on his condolences to Mandela's family. "He was like a father to me."

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
19.23
-0.4%
Rand - Pound
23.91
-0.3%
Rand - Euro
20.48
-0.5%
Rand - Aus dollar
12.32
-0.2%
Rand - Yen
0.12
-0.4%
Platinum
942.30
-0.9%
Palladium
1,009.00
-2.0%
Gold
2,380.81
+0.1%
Silver
28.25
+0.1%
Brent Crude
87.11
-0.2%
Top 40
66,672
-0.8%
All Share
72,726
-0.7%
Resource 10
62,950
-0.6%
Industrial 25
97,616
-0.8%
Financial 15
15,372
-0.7%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders