Khoza: Massive 2010 windfall

Johannesburg - The South African economy could see a turnover in excess of R40bn during the 2010 Soccer World Cup which kicks off at the new Soccer City in Johannesburg in June 2010.

Chairperson of the 2010 Local Organising Committee, Irvin Khoza, was upbeat that South Africa will host the best World Cup in history.

In a interview on Wednesday, Khoza said every detail was on track.

Said Khoza: "It was exactly four years ago we won the right to host the greatest soccer event on the planet. It was a day in Zurich, Switzerland that will stay in my mind for the rest of my life when Fifa president (Sepp Blatter) pulled South Africa's name out as the bid winner. What a day for not just South Africa, but Africa, as this will be the first World Cup on our continent. We will show the world how well we can organise a World Cup."

Although almost drowned by paper and files in his "to do" tray, hard work has never scared Khoza who rose from secretary of Orlando Pirates two decades ago to club chairperson and one of the most powerful sports officials in the land. He is also chairperson of the Premier Soccer League and vice-president of the South African Football Association.

Khoza said around 500 000 fans would watch the first African World Cup finals in SA.

But he appealed to the public: "We must show these visitors who will be influential people such as stock brokers, bankers and CEOs of companies, that we are good hosts."

In other words South Africa must show good customer relations to those visitors who will spend and estimated R40bn during the month long showpiece.

Said Khoza: "The human factor is vital to the success of the 2010 World Cup. We need to show the world we are a happy people and worth visiting again. Our tourism record is tops but we can do even more by showing patience and good will to our guests and encourage them to return on a longer holiday in the near future."

Khoza said the building and renovating stadiums was on track as is the upgrading of roads, airports and hotels.

Khoza, who is staking his reputation on the success of the 2010 finals, added: "It is not just about individual reputations, it is about showing the world what a beautiful country we have and the possibilities we offer tourists. We have all worked extremely hard and, believe me, it is a labour of love and all we ask if for South African to embrace our visitors and show them true South African hospitality."