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IMC gets makeover

Pretoria - The International Marketing Council of South Africa, whose aim is to promote the country locally and abroad, will change its name to Brand SA.

The announcement in Pretoria followed a lengthy meeting between President Jacob Zuma and the IMC board in Pretoria on Tuesday.

According to a statement released by the presidency, the name change, which will have to be approved by the cabinet, will also assist in "eliminating the confusion with the many inter-ministerial committees (IMCs) in government".

The IMC was established in 2002 with the main aim of marketing SA abroad. The IMC board also requested that its mandate be changed to allow it to also target South Africans.

"This will assist to change the trend of continuous negative messaging about the country. Currently the primary focus has been the external market. It was agreed that citizens should also be a key target so that they become brand ambassadors.

"The council proposed the appointment of volunteer brand patrons -eminent businesspersons, some of the recipients of the national orders as well as eminent foreign nations from around the world who are friends of South Africa. They would serve as ambassadors of the country worldwide."

New IMC board members were also appointed while Zuma bade farewell to some board members, including soccer legend Lucas Radebe who "resgned due to work commitments".

The Johannesburg Stock Exchange's executive director for government and international affairs, Geoff Rothschild, and the National Nuclear Regulator's chief financial officer Ramasela Moloto were among those appointed.

"We thank all outgoing members of the board for serving our country so well. We wish the new members well in their new tasks. We are confident that they will serve South Africa well," said Zuma.

 
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