Athens - Europeans are avoiding vacations to Greece this summer
fearing instability sparked by the debt crisis, industry sources say,
inflicting a hard blow to the country's already devastated economy.
"From the aftermath of the elections on May 6, we have
experienced a 50% drop in bookings," said George Drakopoulos,
director general of the association of Greek tourism enterprises (SETE).
Though tourism from Germany this year is back on the
rise, overall booking numbers are still plummeting ahead of the busy
summer season, Drakopoulos said.
"Hotels make appealing offers, but that is not the
issue here. For many of the tourists visiting Greece, it is a matter of
security on top of value for money."
This comes after a particularly profitable 2011 season, where Greece benefited from the unrest in the northern Africa.
According to SETE, tourism represents 15.7% of
Greece's output and employs 768,000 people, either directly and
Panagiotis Moriatis, president of the association of
hotel owners of Nafplion -- a highly popular tourist destination close
to the Bronze Age site of Mycenae -- said business this year should drop
by up to 15%.
Moriatis blamed bad publicity: "Foreign media only
portray the troubles in Athens and show nothing of the rest of Greece,
where conditions are the exact opposite."
"Athens is the city that has suffered the greatest
damage. Fewer tourists visit Athens and this takes its toll on other
cities," Moriatis added.
Germans in particular are thought to be avoiding Greece
in fear of retribution by angry locals for two years of austerity
measures many Greeks link to Germany's Chancellor Angela Merkel.
"Last year we had a 10% rise in German tourists.
This year we have a 25-30-% drop. German tourists are afraid
that they are in danger if they visit Greece," said SETE's Drakopoulos.
But Sybille Zeuch of the German Travel Association
(DRV) said that, despite a lukewarm start in early 2012, bookings are on
the rise over the past few weeks.
"Many [German tourists] are regulars and they know that islands are not affected [by events taking place in Athens]," she said
Zeuch added that at this pace, there is a good chance
that the number of German tourists visiting Greece will not greatly vary
from that of 2011, with 2.5 million visits.
"Greece has never been more attractive as a holiday
destination," said Anja Braun, spokesperson of TUI Germany, because of
For TUI's German travelers, Greece is the third most popular holiday destination, after Spain and Turkey.
Similar assurances come from Italy and Austria.
Roberto Corbella, head of the association of Italian
tour operators (ASTOI) said that at the end of the season the level of
bookings for Greece should be "similar to last year's."
Corbella said Italians are not afraid to visit Greece,
as problems are centered in Athens and the majority of Italian tourists
travel directly to Greek islands with charter flights.
TUI Austria has fewer requests for bookings and trips
for Greece compared to last year, but the company has not reduced
flights to Greece, said company spokesperson Josef Peterleithner.
John Kester, an industry trend observer of the
Madrid-based United Nations World Tourism Organization (UNWTO) said
Greece has its "loyal followers, people who know the country first-hand,
and that audience stays loyal" and is not influenced by media coverage.
"Emerging tourism markets are much more vulnerable to negative news," Kester insisted.
But the French are reticent to vacation in Greece, experts said.
"We are facing a 30% drop in summer bookings
compared to last year. There is a psychological impact ... that is
certain," said Rene-Marc Chikli, head of the association of French tour
Chikli added that operators are also bracing for the
end of the euro, an event that would force emergency contract
negotiations with hotel owners.