Paris - French asset management company Uzes Gestion
recently toasted the launch of its Uzes Grands Crus wine fund created to lure
investors with a thirst for fine wines and profits.
Similar funds exist outside France, but theirs is the first
regulated by French authorities and likely will appeal to French and other
investors. It also couldn't come at a better time.
Investors weary of traditional equity funds have the option
of an asset class that has proven resilient despite the current eurozone
"Wine has become something like a safe haven
investment," said Thierry Goddet, founder and president of Cavissima,
which helps clients directly invest in fine wines.
"With the debt crisis crippling financial markets,
we've seen new investors flocking in, as they look for defensive
The fund buys cases of wines from wine traders and stores
them in a cave in Geneva before reselling them. It includes mostly the best
quality wines - known to wine experts as the "Premiers Crus", or
These are mythical Bordeaux wines such as Chateau Margaux
and Chateau Mouton-Rothschild.
Uzes Gestion also plans to invest in less well-known and
less expensive wines, such as "grands crus" from Burgundy, and other
potential gems whose prices might skyrocket in the future.
Not a sure thing
To be sure, wine and wine funds aren't risk-free despite the
growing worldwide demand for high quality vintages. Commodities, insurance,
storage, transportation and other costs could rise, and demand for wine drop if
the economy worsens.
The fund is primarily for money managers, pension funds and
qualified investors who understand the risks. Potential investors must have a
personal portfolio of more than €500 000 and regularly invest in financial
The minimum investment is €30 000 with a 12-month lock-in
period. The fund charges steep penalties for withdrawing assets before five
While French and most foreign investors can invest directly
in the fund, Americans need to invest through a bank outside the United States.
The bulk of the global wine trading occurs in London, where
an index - the Livex 100 Fine Wine - tracks prices of the top wines, which are
Although it just went through a rocky 12 months due to the
bursting of a bubble on some wine prices inflated by Chinese speculation, the
index is up 15% since the end of 2007, significantly outperforming a 46% drop
over the same period by France's CAC 40 blue-chip index and an 11% decline by
the Standard & Poors 500.
"Numerous studies have shown that great wines have,
since 1950, consistently outperformed financial markets," said Jean-Marie
Godet, deputy CEO of Uzes Gestion, during a recent press conference.
"Even during moments of crisis, wine prices retreat
less than those of financial markets. It's a cushion against the drop in
financial markets", he said, citing recent academic research.
Currently, a 750 ml bottle of French "grand cru"
costs about $130, but a number of bottles sell for well over $1 300, such as the
Petrus 2009, which sells for $4 600 each.
"Prices have been rising by 12% a year over the last
decade, and even if there were corrections like in 2008 and in 2011, they are
usually followed by brisk recoveries," Thierry Goddet said.
Analysts predict that the prices for "grands crus"
should continue to grow by about 12% a year because of its limited supply and
growing popularity from emerging economies, such as China, as well as strong
demand in the United States and the United Kingdom.
The industry has its "rating agencies" to rank the
wines, while wine critics also play a huge role in setting prices.
The price for a case of 12 bottles of Chateau Smith Haut
Lafitte 2009 almost tripled during the last few months to more than $2 400,
after leading US wine critic Robert Parker gave the wine a perfect score of
Over the years, France's greatest wines have become luxury
products and a number of mythical wineyards are now owned by luxury goods
makers, such as Cheval Blanc, owned by LVMH's Bernard Arnaud and Albert Frere,
while Chateau Latour is owned by PPR's François Pinault.
"The 'grands crus' are controlled by people who know
how to produce luxury goods. It's an art, which also requires very
sophisticated technology," Thierry Goddet said.
But the industry is also victim of its own success, with
counterfeit wines circulating in China, where for each real Lafite sold, five
fake Lafite are also sold, Goddet said.